Media AM - Mondelez hires Carat for UK and US media; Sky renews Disney deal ahead of Star Wars release; Celebrity Cruises teams with Genero to create Channel 4 ads

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12th October 2015

Mondelez hires Carat for UK and US media Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review. Sky renews Disney deal ahead of Star Wars release Sky has extended its movie and TV deal with Disney UK & Ireland, giving the broadcaster first-showing rights to the new Star Wars film after its cinema release. Celebrity Cruises teams with Genero to create Channel 4 ads Celebrity Cruises has partnered with Channel 4 and Genero, the online community of filmmakers, to launch a TV campaign. Paul Carolan joins Widespace as first commercial director Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company. What Facebook's new emojis mean for marketers Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb OMD. Media multitasking on the rise with tech advances, says IPA data The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed. Danepak creates Bake Off spoof Great British Bacon Off Danepak, the Danish bacon brand, has created a spoof of the BBC's The Great British Bake Off, called the Great British Bacon Off. Message2London enlists celebs for digital billboard campaign Andy Murray, Idris Elba and Paloma Faith are among the celebrities who have sent personal messages to Londoners in a digital outdoor campaign by Outdoor Plus.   How many eyeballs saw the online ad? No idea... ...because we can't measure it properly. In a data-driven age of accountability, numbers and scale, it was this industry-wide insight from InSkin Media that provoked lively debate.   Presented by InSkin Media My Media Week: Tim Lefroy What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster? My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Account Manager , Archant Salary up to £22,000, Norwich, Norfolk Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex

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