Monday, 12 October 2015

Facebook's new emojis, Twitter Moments, celebs join Message2London's digital billboard campaign, tips on 2016 consumers, data

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Brand Republlic
Digital PM brought to you by The Wall 12th October
 
What Facebook's new emojis mean for marketers

What Facebook's new emojis mean for marketers

12 October 15, Jack Rands

Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb... read more

 
 
12 October 15
Twitter introduces Moments: What does it mean for brands?

For most of 2015 Twitter has been talking about Project Lightning, a major enhancement designed to bring in new users, retain Twitter's core base and leverage Twitter's strengths in both mobile and media...

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12 October 15
Interrogating data requires a new lens

'Data scientist' was recently named the 'sexiest job of the 21st century'. The process of understanding data can at times seem so complicated that mastering it could be likened...

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12 October 15
Six steps on how to turn brand 'noise' into digital assets

The growth of digital assets – from images, photos, video and audio to written articles and even office documents – appears unstoppable as the growing number of channels we all use increases...

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12 October 15
Three things digital marketers need to know about consumers in 2016

Henry Mason, chief executive of consumer research group Trendwatching.com, is regarded as a trend expert by numerous publications including The Guardian, Financial Times and the Economist. At Ad:tech London...

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12 October 15
The Daily Poke: First class employers

Delta airlines is doing pretty well thanks to fuel prices going down, so the company's decided to offer staff some pick me ups. They're opening a new Sky Spa that gives airline staff kushti...

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Message2London enlists celebs for digital billboard campaign

Message2London enlists celebs for digital billboard campaign

12 October 15, Omar Oakes

Andy Murray, Idris Elba and Paloma Faith are among the celebrities who have sent personal messages to Londoners in a digital outdoor campaign by Outdoor Plus.

 
Stop advertising on mobile - you're missing the bigger picture

Stop advertising on mobile - you're missing the bigger picture

12 October 15, Kristien Wendt

It's been an interesting time for advertising recently, writes Kristien Wendt, partner at Proelios Brand Gaming.

 
Media multitasking on the rise with tech advances, says IPA data

Media multitasking on the rise with tech advances, says IPA data

09 October 15, Omar Oakes

The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed.

 
 
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