Mondelez picks Carat for global media, Silburn leaves Saatchi & Saatchi, Sky and Disney renew deal, MAA, Celebrity Cruises, Danepak, Facebook, IPA

view in web browser add to safe senders list October 12, 2015 Campaign Daily Fix

Latest news Mondelez hires Carat for UK and US media Maisie McCabe Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review. Paul Silburn leaves Saatchi & Saatchi Maisie McCabe Paul Silburn, the joint chief creative officer at Saatchi & Saatchi London, has left the agency after eight years. Sky renews Disney deal ahead of Star Wars release James Swift Sky has extended its movie and TV deal with Disney UK & Ireland, giving the broadcaster first-showing rights to the new Star Wars film after its cinema release. MAA launches ad industry's first LGBT award Omar Oakes The Marketing Agencies Association has created the adverting industry's first award to celebrate work supporting equality for lesbian, gay, bisexual and transgender people. Celebrity Cruises teams with Genero to create Channel 4 ads Gurjit Degun Celebrity Cruises has partnered with Channel 4 and Genero, the online community of filmmakers, to launch a TV campaign. Paul Carolan joins Widespace as first commercial director Omar Oakes Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company. The context effect: how the right environment can shape an ad's impact Nick Hewat To simply dislocate the ad placement from the context, and expect the audience to join the dots, is asking too much, says the commercial director at Guardian News & Media. Danepak creates Bake Off spoof Great British Bacon Off Gurjit Degun Danepak, the Danish bacon brand, has created a spoof of the BBC's The Great British Bake Off, called the Great British Bacon Off. What Facebook's new emojis mean for marketers Jack Rands Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb OMD. Media multitasking on the rise with tech advances, says IPA data Omar Oakes The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed. Collaboration is easy, ideas are the hard part Gerry Graf At a time when the advertising industry is obsessed with collaborating, Gerry Graf reminds us how groupthink can lead to mediocrity Message2London enlists celebs for digital billboard campaign Omar Oakes Andy Murray, Idris Elba and Paloma Faith are among the celebrities who have sent personal messages to Londoners in a digital outdoor campaign by Outdoor Plus. How many eyeballs saw the online ad? No idea... Presented by InSkin Media ...because we can't measure it properly. In a data-driven age of accountability, numbers and scale, it was this industry-wide insight from InSkin Media that provoked lively debate The Work Barbie "imagine the possibilities" by BBDO San Francisco and New York Young girls try out professional jobs in the real world in a new hidden-camera campaign for Barbie. Jordan Brand "the winning moment" by Wieden & Kennedy Shanghai Jordan Brand, the subsidiary of Nike based around the image of Michael Jordan, has released its first ad created for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range. Guinness "#TasteofBlack" by Iris Guinness has launched a TV campaign in South Korea that aims to get more people to try the stout. Also in the news RBS to dial down corporate brand with new 'rbs' name Shona Ghosh RBS will tone down its corporate brand from next year, introducing a lower case 'rbs' logo and emphasising the NatWest name. International campaign makes Vietnam Airlines look ... really nice Campaign staff From Vietnam: "Reach Further" by J. Walter Thompson Vietnam Kravitz and Franco rock out for Guitar Hero Adam Olson The musician and actor up their game for Activision's new release Post-IPO, Alibaba faces identity crisis Diana Bradley "If you don't define yourself, you're going to be defined by others," said Jim Wilkinson, the Chinese e-commerce giant's SVP of international corporate affairs Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Researcher Dependent on Experience Breakthrough Media, Waterloo Account Manager - Award winning West Berkshire Agency Up to 35000 Creative Forte, West Berkshire See all jobs

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