Droga5 London swoops for Kolbusz, Agencies line up for Army brief, Digital adspend soars

view in web browser add to safe senders list October 08, 2015 Campaign Daily Fix

Latest news Droga5 London swoops for Kolbusz James Swift Creative leader returns from Wieden & Kennedy New York to breathe life into agency's UK operation Agencies line up for Army TV brief James Swift Capita is contacting creative agencies about a new TV campaign for the Army. Digital adspend continues to soar Gurjit Degun Deepening concerns over the rise of ad-blockers have failed to quell the surge in digital adspend, according to new findings from the Internet Advertising Bureau. Compensation body calls advertising pitch Maisie McCabe The Financial Services Compensation Scheme has called a pitch for its advertising account, currently held by Abbott Mead Vickers BBDO. Volkswagen marque Skoda calls review of CRM account Kate Magee Skoda, one of the Volkswagen-owned brands embroiled in the emissions scandal, has put its CRM account out to pitch. Will agencies send badly behaved brands packing? Claire Beale Last month, General Motors agreed to pay a $900 million fine to dodge a criminal investigation into allegations that it buried information about a fault in its ignition switch that led to the deaths of at least 124 people. Hometown captures Royal Caribbean business Maisie McCabe Royal Caribbean International has hired Hometown to handle its UK ad account. VCCP lands creative brief for Formula E Formula E, the electric alternative to Formula One, has hired VCCP to create a campaign for its second season. DLKW Lowe hires creative teams Omar Oakes DLKW Lowe has hired two Brazilian-born duos to bolster its creative department. Havas Helia captures Westfield global CRM Westfield, the shopping-centre operator, has appointed Havas Helia to handle its CRM business in the UK and globally after a pitch. Virgin Atlantic picks Arena Media for £12m media account Omar Oakes Virgin Atlantic has appointed Arena Media to its £12 million media planning and buying account, following a competitive pitch. Odeon and NHS Blood and Transplant triumph in Ocean digital creative contest Suzanne Bidlake Odeon and NHS Blood and Transplant have won the top prizes in Ocean's digital creative competition, run in association with Campaign. JCDecaux to build 1,000 digital screens on London's bus shelters Omar Oakes JCDecaux has announced its vision to completely digitise bus shelters in Oxford Street when it takes over the bus shelter advertising contract next year. How Samsung turned queue-jumping into a game Presented by The IPA To build buzz about its new phone, Samsung Mobile turned queueing into a social game The Work Whiskas "kitten kollege" by Abbott Mead Vickers BBDO Whiskas, the cat food brand owned by Mars, has released a YouTube channel that educates prospective kitten owners in an entertaining way. E.ON "whenever, wherever" by Engine Engine introduces the electricity provider's Smart Pay As You Go technology in a light-hearted TV ad. Turkish Airlines "a new world of golf" by Crispin Porter & Bogusky From teeing off a cliff edge in Antalya to powering through snow-covered fairways in Montreal, Turkish Airlines hopes to inspire golfers to travel the world in its latest campaign. Pick of the week: Freeview, Leo Burnett Kate Magee Freeview's ad set in an Orwellian world is this week's pick. Turkey of the week: Trinity Mirror, Quiet Storm Gurjit Degun The Mirror spot is trying too hard. Editor's pick Has VW's brand heritage just gone up in smoke? Kate Magee Volkswagen's advertising history is among the most distinguished of all brands - yet it might have been for nothing. Write now: The lost art of copywriting Paul Burke Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today. Rebranding Channel 4: it's a bit of a blockbuster Chris Bovill and John Allison Chris Bovill and John Allison reveal how they brought the broadcaster's bold new look to life. Also in the news Publicis Hong Kong's McCusker takes Isobar EMEA client role Gurjit Degun Sue McCusker, the chief executive of Publicis Hong Kong, has joined the Dentsu Aegis Network digital shop Isobar as its client director for EMEA. Geometry Global poaches Cake's Martin Smith for chief strategy officer role Omar Oakes Geometry Global UK has hired Martin Smith, the chief strategy officer at Cake Group UK, to be the agency's chief strategy officer and managing partner. CP&B recruits Waldron to lead Infiniti Q30 task James Swift Crispin Porter & Bogusky London has hired Will Waldron from Iris after the agency was asked to create the launch campaign for Infiniti's Q30 model. BCAP calls for views on payday loan TV scheduling restrictions Gurjit Degun The Broadcast Committee of Advertising Practice has launched a consultation asking whether payday loan TV ads should face scheduling restrictions. Creative Access teams with AMV BBDO for Creative Industry Showcases Josie Dobrin The chief executive at Creative Access explains how the charity is bringing in talented young people who might otherwise not have found their way to the creative industries. Safe Harbour advice: take it seriously, but don't panic James Milligan Your campaigns may be in technical breach of the regulations today, but it's reasonable to give time for companies to adapt, says the Direct Marketing Association's solicitor. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Client services director £60 - £70 per annum + Car + Benefits Stonor, Uxbridge Digital Designer Upto £50K Ticketmaster, London (Central), London (Greater) Senior Account Manager - Integrated Agency £38k-£43k+ Generous benefits! Royds Raphael, London See all jobs

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