Media PM - The week's most read

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09th October 2015

Apple allows use of ad-blocker that prevents ads in apps A new mobile ad-blocker, more powerful than other types of similar software on the market, has been approved on Apple's iTunes app store. Big media pitches show brands pursuing performance This summer's big media pitches have seen a change in approach from many brands with performance and conversion much higher on the agenda. Alex Morse from ID Comms explains. JCDecaux to build 1,000 digital screens on London's bus shelters JCDecaux has announced its vision to completely digitise bus shelters in Oxford Street when it takes over the bus shelter advertising contract next year. Virgin Atlantic picks Arena Media for £12m media account Virgin Atlantic has appointed Arena Media to its £12 million media planning and buying account, following a competitive pitch. Instagram is five today: top UK accounts Harry Styles, the One Direction band member, has the top Instagram account in the UK. Dennis launches new men's health and fitness magazine Coach Dennis Publishing, the publisher of The Week and Men's Fitness, has revealed its new free weekly men's health and fitness magazine will be called Coach. Rebranding Channel 4: it's a bit of a blockbuster Chris Bovill and John Allison reveal how they brought the broadcaster's bold new look to life. My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Karen Blackett named among Marie Claire's top ten inspirational women Karen Blackett, the chief executive of MediaCom, has been named as one of Marie Claire's ten most inspirational women at its Women At The Top Awards. BT attacks Sky over 'lop-sided' pay TV regulation in Ofcom review Sky's dominance of pay TV has led to "poor outcomes" for UK consumers, BT's chief executive has claimed, as it hopes to persuade Ofcom not to force a sell-off of its Openreach business. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth

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