| | | | Storify comes to the iPad | | James Walters | | 24 February 2012, 12:20PM |  Storify, the excellent web app that lets you chart an event using tweets, pictures and videos, has arrived on the iPad. The Storify iPad app lets you collect content from sites including Twitter, Facebook and YouTube and edit it into a stunning sequence.
| | | | Tweeting too much is unhealthy, says Twitter's Biz Stone | | @gordonmacmillan | | 24 February 2012, 11:59AM |  The Daily Mail has described it as Twitter’s Gerard Ratner moment. You remember him, the cheap jewellry guy who stood up and said his products were crap, and then watched his business gone the toilet.
| | | | Could Fringe be the first TV show saved by a hashtag? | | @gordonmacmillan | | 24 February 2012, 11:14AM |  Fans of the US science fiction show Fringe, which airs on Sky One in the UK, have launched a social media campaign to save the show from cancellation. The X-Files style Fox produced show in the US, which centres on an FBI unit investigating unexplained or “fringe” events, is currently in its fourth season, but faces the threat of cancellation.
| | | | Six presentations from Search Engine Strategies | | Andrew Girdwood | | 24 February 2012, 10:30AM |  Search Engine Strategies is in London this week. The conference is perhaps the oldest and most established in the industry. SES London has evolved in such a way that it is largely agency presentations to an audience of agencies. This year, however, I noticed an increase in the number of in-house SEO teams in attendance and that is a welcome development.
| | | | A Look Into the Future of Facebook 2012-2025 [infographic] | | Polly Becker | | 24 February 2012, 9:06AM |  Really nice infographic here from Liverpool-based digital agency Ph Creative entitled “A Look Into the Future of Facebook 2012-2025″. It follows the design of Facebook Timeline, looking chronologically at the key areas of growth and power Facebook could potentially move into over the next decade and a half.
| | | | Five things you need to know about how brands use weibo in China | | Polly Becker | | 23 February 2012, 11:17AM |  Stephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform.
| | | | UK's 'Tech Influence 25? of 2012 revealed | | Martin Loat | | 23 February 2012, 10:24AM |  With Propeller PR's expertise in the media and tech media space, we’ve partnered with PR software provider Cision to reveal our ‘Tech Influence 25′ list. Rory Cellan-Jones, technology correspondent for the BBC tops the list.
| | | | Twitter passes the 500 million user mark | | @gordonmacmillan | | 22 February 2012, 6:40PM |  Twitter has just passed the 500 million user mark, as predicted back in January, just shy of its sixth birthday. It has achieved amazing growth over the last year or so as it has become an indispensable feature of the media and entertainment landscape around the world.
| | | | TV or viral? Why not both? Why restrict great campaigns to the online space? | | Pete Davis | | 22 February 2012, 4:04PM |  I’ve been wondering if a fixation with viral is preventing brands from getting the coverage their campaigns deserve?
There used to be something really cool, edgy and subversive about viral marketing. Like someone telling a secret online that suddenly ignited and spread like wildfire to the four corners of the Earth - boom! And there's nothing quite like content sharing on this scale to take a brand global.
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