Thursday 9 February 2012

Marketing Daily - How marketers can stay on the right side of the EU cookie laws. Plus VisitBritain, Reckitt Benckiser, Barclays, and Groupon

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Cookie consent: how to stay on the right side of the law
Rachel Barnes,
09 February 2012
 

As the May deadline for cookie compliance approaches, what must marketers do,...

Cookie compliance deadline is 26 May
 
 
VisitBritain and DCMS in £25m global tourism push
Loulla-Mae Eleftheriou-Smith,
09 February 2012
 

VisitBritain, the marketing body and UK tourism board, and the Department for...

DCMS: targets growing markets such as Brazil
 
 
RB takes to Facebook to sell Cillit Bang extension
Loulla-Mae Eleftheriou-Smith,
09 February 2012
 

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through...

Cillit Bang: Barry and Harry campaign
 
 
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
Gemma Charles,
09 February 2012
 

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising...

Children's Food Campaign: critical report forms basis for super complaint
 
 
Barclays hires former Vodafone marketing chief Wheldon to brand role
Alex Brownsell,
09 February 2012
 

Barclays has hired former Vodafone marketing chief David Wheldon to head up...

David Wheldon: joins Barclays in senior role
 
 
Groupon reins in marketing spend as it reports loss of $42.7m
Sarah Shearman,
09 February 2012
 

Groupon has cut its marketing spend by nearly $50m in the three...

Groupon: daily deals service cuts back on marketing spend
 
 
M&S brings Valentine's Day model to life
Matthew Chapman,
09 February 2012
 

Marks & Spencer is attempting to lure men who are seeking Valentine's...

Marks & Spencer: runs Valentine campaign
 
 
BT broadcasts Valentine's messages to the nation
Matthew Chapman,
09 February 2012
 

BT is broadcasting Valentine's Day messages on its nationwide big screens, with...

BT: rolls out out Valentine's Day campaign
 
 
 
Also in the News
 
Brand Health Check: Fitness First
Matthew Chapman,
09 February 2012
 
Sector Insight: Vitamins and supplements
Jane Bainbridge,
08 February 2012
 
 
 
Blogs
 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
Dickens doodle for Google â€" how much would you pay?
Mark Tomkins, TDA
 

Did you like today's Google doodle? It's a loving pictorial celebration of Mr Charles Dickens'...

 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Partnerships Assistant, The Premier League Competitive salary and benefits, Central London

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e-Commerce Manager / Website Manager - Luxury Heritage Fashion Brand, Recruitment Revolution Negotiable Package + Benefits + Target Related Bonus, Central London / West End, London

Account Manager/Senior Account Manager (planning and buying), Oxygen Recruitment Solutions Ltd £28,000 - £35,000 + bonus + benefits, London

Account Director, Red Sofa London Up to £50k + beneifits, Central London

Senior Account Director / Group Account Director, Digital, £70k - AMAZING ROLE!, MODA consult Up to £70k + benefits, Central London

Junior/Mid-weight graphic designer, Rouge Media Based on experience, Theale, Reading

Brand Planner, Michael Page Marketing £30000 to £35000 per annum, Manchester

Account Executive, Michael Page Marketing £20000 to £22000 per annum, Kingston upon Thames

Senior Account Director, Michael Page Marketing £50000 to £60000 per annum, South East London

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