Tuesday 21 February 2012

Marketing Daily - Stella Artois shifts marketing from 60s French Riviera chic to brewing heritage; plus The Sun on Sunday, RBS, Aston Martin, and M&S

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Stella Artois shifts marketing from 60s chic to brewing heritage
Gemma Charles,
21 February 2012
 

Stella Artois is shifting away from its 60s Continental-inspired advertising with the...

Stella Artois: new ads by Mother focus on heritage
 
 
Tesco, Ford, Morrisons among first brands to endorse Sun on Sunday
John Reynolds,
21 February 2012
 

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers...

The Sun: Monday's front cover announces the launch of the Sunday edition
 
 
Unilever adopts new global digital strategy for Sure
Loulla-Mae Eleftheriou-Smith and Sarah Shearman,
21 February 2012
 

Unilever is to align its worldwide digital activity for Sure deodorant, as...

Sure: Unilever hired R/GA to digital account
 
 
RBS brand director Smith departs in group marketing restructure
Alex Brownsell and Sarah Shearman,
21 February 2012
 

RBS is to implement a new group marketing structure across its retail...

RBS: brand director Charlie Smith has left
 
 
Aston Martin secures first brand tie-up with Hackett
Matthew Chapman,
21 February 2012
 

Aston Martin is allowing menswear brand Hackett to give away one of...

Hackett: giving away free Aston Martin
 
 
RBS-branded rugby app converts 50,000 downloads
Daniel Farey-Jones,
21 February 2012
 

The free RBS 6 Nations Live Challenge app, designed to be used...

RBS: 6 Nations Rugby app hits 50,000 downloads
 
 
M&S brings discount Outlet offering online
Matthew Chapman,
21 February 2012
 

Marks & Spencer (M&S) is launching its Outlet format online as it...

M&S: launches its discount Outlet format online
 
 
 
Also in the News
 
VIDEO: Public reaction to the Sunday Sun
Sarah Johnson,
21 February 2012
 
Chip shop spoofs Beckham Bodywear ad
Matthew Chapman,
21 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
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