Tuesday, 28 February 2012

Digital AM - Reckitt Benckiser, Mobile World Congress, Angry Birds, Glamour

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Reckitt Benckiser ramps up Durex global digital plans
Reckitt Benckiser ramps up Durex global digital plans
by Sarah Shearman
28 February 2012, 08:00AM
Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand.
Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens
Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens
by Matthew Chapman
28 February 2012, 08:00AM
Apple's central role in mobile has been challenged this week, with Facebook, HTC, Sony, Samsung and Nokia among the brands taking aim at the company at the Mobile World Congress in Barcelona.
Angry Birds to open official theme park
Angry Birds to open official theme park
by Loulla-Mae Eleftheriou-Smith
28 February 2012, 09:15AM
Angry Birds, the digital game, is set to become a physical attraction as the game's owner, Rovio, prepares to launch a branded theme park in Finland.
Glamour teams up with my-wardrobe.com to launch £20k competition
Glamour teams up with my-wardrobe.com to launch £20k competition
by Nick Batten
28 February 2012, 09:21AM
Glamour, the women's lifestyle magazine, has partnered with my-wardrobe.com to launch a competition to find Britain's best dressed couple, who will win £20,000.
Think BR: What next for the mobile ad market?
Think BR: What next for the mobile ad market?
by Andrew French
28 February 2012, 08:00AM
How will the market react to Google's recent changes to its AdMob platform, asks Andrew French, trading director, Somo.
Planning for synergy: Harnessing the power of multi-platform media
Planning for synergy: Harnessing the power of multi-platform media
by Mike Jeanes and Virginia Beal
28 February 2012, 08:30AM
Campaign budgets can be easily wasted unless you actively plan for synergy, according to new research from the Ehrenberg-Bass Institute and CNBC.
Also in the news
EBay targets mobile commerce expansion with Three.co.uk tie-up
by George Nimeh, 27 February 2012, 01:04PM
Brands attempt to target 'social influencers' with PeerIndex service
by Sarah Shearman, 27 February 2012, 11:26AM
Ford turns social to crowdsource mobile-vehicle innovations
by Ed Owen, 27 February 2012, 11:48AM
AmEx campaign by Digitas and CP&B lands top Facebook Studio award
by Ian Darby, 27 February 2012, 12:00PM
HTC One unveils camera and music features
by Matthew Chapman, 27 February 2012, 01:36PM
Dancing celebrities promote Fairtrade Fortnight with digital campaign
by John Reynolds, 27 February 2012, 09:15AM
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