Wednesday 15 February 2012

Marketing Daily - Life after Clubcard; plus Man City, Domino's, Twitter, IHG and Nike

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Tesco must find a new role for Clubcard
Alan Mitchell,
15 February 2012
 

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate...

Tesco Clubcard: a new era
 
 
Twitter will be London 2012's lead news platform
John Reynolds,
15 February 2012
 

Twitter will be the de facto news service at the London Olympics...

Hugh Chambers: chief commercial officer, BOA
 
 
Man City star to launch own-branded clothing line
John Reynolds,
15 February 2012
 

Manchester City star Joleon Lescott is to follow the likes of David...

Manchester City FC: club player Jolion Lescott set to launch clothing line
 
 
Domino's flags up virtues of low-cost digital marketing
John Reynolds,
15 February 2012
 

Domino's Pizza has reported a 14.6% uplift in full-year pre-tax profits to...

Domino's: Get Stuffed! campaign helped boost sales in 2011
 
 
Helen Edwards: Agencies and accusations of plagiarism
Helen Edwards,
15 February 2012
 

Advertising agencies in the habit of 'curating' ideas rather than creating them...

Helen Edwards: on agency curating
 
 
My Secret Work Weapon: Make friends with finance and 'marry' technology
Katie Vanneck-Smith,
15 February 2012
 

Katie Vanneck-Smith, chief marketing officer at News International, on her strategy for...

Katie Vanneck-Smith: chief marketing officer at News International
 
 
Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out
Gemma Charles,
14 February 2012
 

Marks & Spencer's £20 Dine-in Valentine's Day deal is running out across...

M&S: Valentine's Day £20 deal running low
 
 
Non-sponsor Nike is brand most associated with Olympics
Matthew Chapman,
15 February 2012
 

Non-Olympic sponsor Nike is the brand most associated with the 2012 Olympics...

Nike: Make it Count campaign features athletes including cyclist Mark Cavendish
 
 
IHG fills 85% of Locog Olympic-allocated rooms
Loulla-Mae Eleftheriou-Smith,
15 February 2012
 

Intercontinental Hotel Group (IHG), which owns hotel brands Holiday Inn, Intercontinental and...

Holiday Inn: official hotel provider for the 2012 Olympic Games
 
 
 
Also in the News
 
Twentieth Century Fox Home Entertainment appoints global marketing chief
Daniel Farey-Jones,
14 February 2012
 
Bourjois taps into London Fashion Week
Loulla-Mae Eleftheriou-Smith,
15 February 2012
 
 
 
Blogs
 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
Government champions direct marketing â€" £millions could be saved.
Mark Tomkins, TDA
 

Direct marketing champions come in the most unlikely of guises. This week, for instance, BBC...

 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Partnerships Assistant, The Premier League Competitive salary and benefits, Central London

Marketing Manager - 12 months, Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey

PPC Account Director, Ultimate Asset £35000.00 - £40000.00 per annum, City of London

Online Editor, Major Players £28000 - £32000 per annum + benefits, Reading

Assistant Digital Marketing Manager, Badenoch & Clark £200 - £225 per day, City of London

Business Development Director, Tarsh Lazare Marketing Recruitment £70,000 plus car and benefits, London and Austria

Marketing Manager, Blue Skies Marketing Recruitment £20000 to £25000 per annum, Leicestershire

Senior Designer/Design Lead, Creative Recruitment £55000 per annum, City of London

Graphic Designer, Creative Recruitment £30000 - £40000 per annum + benefits, Berkshire

Media Planning Manager - Huge FMCG Client - Media Agency, PFJ £32000 - £35000.00 per annum, London

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