| Latest news | |  | | | | | The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook, according to a survey of top executives, which also identified growing company promiscuity among employees. | | |  | | | | | Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. | | |  | | | | | Dove, the Unilever-owned beauty brand, has rolled out a "tweet screen" in London's Victoria station, which displays tweeters' responses to questions about women and beauty. | | |  | | | | | Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans. | | |  | | | | | BMW, the official automotive partner for the London 2012 Games, has unveiled a state-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics. | | |  | | | | | Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. | | | | | Opinion | |  | | | | | Brands that ask themselves 'why' they are in business rather than 'what' they are in business for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president EMEA, Millward Brown Optimor. | | |  | | | | | Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI. | | |  | | | | | With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers. | | | | | Intelligence | |  | | | | | Specialist electronics retailers are failing to turn online browsers into buyers and are losing out to the generalists, writes John Thekanady, director of client services at Kantar Media Compete. | | |  | | | | | From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. | | |  | | | | | Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising. | | |  | | | | | Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll. | | | | | | | Latest jobs | | | Account Manager | | Recruiter Purple Consultancy | | Salary £25000 - £32000 per annum | | Location London | | | | | Account Manager | | Recruiter Purple Consultancy | | Salary £25000 - £30000 per annum | | Location London | | | Account Director | | Recruiter Major Players | | Salary £38000 - £45000 per annum | | Location London | | |  | | |
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