Breaking news from Brand Republic - Coca-Cola, Mini, Publicis/Dentsu, Apple, Kellogg's, Trading places

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coca-Cola unveils global Olympic ads with Mark Ronson by Loulla-Mae Eleftheriou-Smith 17 February 2012, 09:16AM Coca-Cola has launched its global Olympic ad campaign, 'Move To The Beat', which is fronted by music producer Mark Ronson and singer Katy B, and features a host of Olympic athletes. Mini opens first UK 'store' at Westfield Stratford by Alex Brownsell 17 February 2012, 09:30AM BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games. Publicis Groupe and Dentsu terminate strategic alliance by Daniel Farey-Jones 17 February 2012, 09:47AM France's Publicis Groupe and Japanese advertising group Dentsu have terminated the strategic alliance they struck in 2002, with Publicis paying €644.4m (£534m) to buy back 9.3% of its shares owned by Dentsu. Apple moves to quell concern over data privacy by Sarah Shearman 17 February 2012, 09:19AM Apple has bowed to growing pressure over privacy, saying in a statement yesterday that it would block apps for its mobile devices that take contact data from users without their explicit consent. Kellogg's to sponsor breakfast on Boomerang by Maisie McCabe 17 February 2012, 08:55AM Kellogg's, the cereal manufacturer, has signed a year-long sponsorship deal for Mini Max cereal to sponsor breakfast on children's channel Boomerang. Trading Places: this week's people moves by Maisie McCabe 17 February 2012, 08:39AM Former Y&R boss Hamish McLennan joins News Corporation, Helen Normoyle swaps the BBC for DFS and 16 Farm staff jump ship to Inferno in Brand Republic's round-up of this week's people moves in advertising, marketing and media. Opinion Claire Beale: Spot a trend: budgets and profits are rising by Claire Beale 16 February 2012, 08:00AM My book of cliches for lazy journalists says one swallow doesn't make a summer, but I think advertising's spring may be coming. Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4 by Katherine Levy 16 February 2012, 08:00AM A bit like having a tooth wrenched out by a piece of string attached to a speeding truck. Intelligence Weighing up Twitter's branded adventure by Sarah Shearman 17 February 2012, 08:00AM The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one? The moments that matter by Claire Emes 17 February 2012, 08:00AM By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty. Also in the news MAGAZINE ABCs: Men's titles lead digital editions charge by John Reynolds, 16 February 2012, 04:35PM MAGAZINE ABCs: Private Eye leads buoyant current affairs sector with 25 year high by Arif Durrani, 16 February 2012, 04:14PM MAGAZINE ABCs: Bauer steadies ship at Closer and Heat by Maisie McCabe, 16 February 2012, 03:40PM MAGAZINE ABCs: Soap titles sink in TV listings sector by Lynsey Barber, 16 February 2012, 03:35PM MAGAZINE ABCs: Style at Home builds momentum in homes sector by Maisie McCabe, 16 February 2012, 03:38PM MAGAZINE ABCs: Top Gear leads but car sector splutters by Nick Batten, 16 February 2012, 03:20PM MAGAZINE ABCs: FHM tumbles another 9.5% in "extremely challenging" market by Mark Banham, 16 February 2012, 02:41PM MAGAZINE ABCs: Double-digit declines dent music titles by Oliver Luft, 16 February 2012, 02:50PM MAGAZINE ABCs: Woman's Weekly on even keel after 100 years by Daniel Farey-Jones, 16 February 2012, 02:10PM MAGAZINE ABCs: Good Housekeeping closing in on number one spot by John Reynolds, 16 February 2012, 01:46PM Latest Blog Entries Derek Holder - a star is lost Heather Westgate, 17 February 2012 Metabo Greg Taylor, 17 February 2012 Putting all your eggs in a Facebook basket. Modern thinking or madness? Chris Arnold, 17 February 2012 Manchester City v's Manchester United: partnerships v's sponsorship Chris J Reed, 17 February 2012 Petster Power ianbluechipmarketing, 16 February 2012 The Elevator Pitch Jonathan Akwue, 16 February 2012 Latest jobs Senior Planner / strategist - a very strong thinker who can deliver too.. vision, customer insight across digital, CRM and brand - automotive exp would be fantastic but not necessary.... down to earth and no arrogance essential! 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