Wednesday 29 February 2012

Breaking news from Brand Republic - ITV, Michael O'Leary, Twitter, Cosmopolitan, eBay

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Latest news
ITV profits rise 14.3% as production and online revenues grow
ITV profits rise 14.3% as production and online revenues grow
by Maisie McCabe
29 February 2012, 08:50AM
ITV has reported pre-tax profits of £327m in 2011, up 14.3% year on year, as growth in its studio and online businesses sent revenues up 4%.
Ryanair boss O'Leary hits back at ASA 'idiots'
Ryanair boss O'Leary hits back at ASA 'idiots'
by Loulla-Mae Eleftheriou-Smith
29 February 2012, 08:22AM
Ryanair chief executive Michael O'Leary has said he will not stop using images of women from the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA.
Twitter steps up ads in mobile app
Twitter steps up ads in mobile app
by Sarah Shearman
29 February 2012, 08:25AM
Twitter is starting to insert its ad products into its mobile users' timelines for the first time.
Cosmo still feisty at 40
Cosmo still feisty at 40
by Arif Durrani and Nick Batten
29 February 2012, 08:30AM
Hearst's era-defining monthly glossy, Cosmopolitan, is celebrating its 40th anniversary in the UK in typically feisty form with its April issue tomorrow (1 March).
EBay returns to TV after five-year break
EBay returns to TV after five-year break
by Ed Owen
29 February 2012, 08:30AM
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
National Lottery campaign spotlights charity funding
National Lottery campaign spotlights charity funding
by Ed Owen
29 February 2012, 09:30AM
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
Tesco hires UK marketing chief
Tesco hires UK marketing chief
by Rachel Barnes
28 February 2012, 03:22PM
Tesco has appointed David Wood to be its UK marketing director following the promotion of Carolyn Bradley to group brand director.
Yell calls global creative review
Yell calls global creative review
by Sara Kimberley
28 February 2012, 03:22PM
Yell is reviewing its global advertising account.
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Intelligence
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
by Keith Weed, chief marketing officer, Unilever
29 February 2012, 08:00AM
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
by Matthew Chapman
29 February 2012, 08:00AM
While the retailer faces an unpredictable year, its marketing director has several innovations up his sleeve
Opinion
Think BR: The end of innovation? How Facebook will fare post IPO
Think BR: The end of innovation? How Facebook will fare post IPO
by Dave Williams
29 February 2012, 08:00AM
Will Facebook will continue to focus on innovation after its forthcoming IPO, asks Dave Williams, CEO, BLiNQ Media.
Think BR: What next for the mobile ad market?
Think BR: What next for the mobile ad market?
by Andrew French
28 February 2012, 08:00AM
How will the market react to Google's recent changes to its AdMob platform, asks Andrew French, trading director, Somo.
Also in the news
Fujitsu to drive mobile launch with 'significant' marketing investment
by Matthew Chapman, 28 February 2012, 02:00PM
Clarence thinks of home in latest Birds Eye ad
by Ed Owen, 28 February 2012, 12:56PM
IPC launches major initiative to target 'Generation Y-Not'
by Nick Batten, 28 February 2012, 02:05PM
Public unruffled by 'sexy' outdoor ads
by Maisie McCabe, 28 February 2012, 12:28PM
Unilever launches 'Breaking News' campaign for Lynx Attract
by Arif Durrani, 28 February 2012, 09:47AM
Latest Blog Entries
Give mobile some of your TV budget
Christian Schmalzl, 29 February 2012
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Chris J Reed, 29 February 2012
Deflation, Agency Margins and the Way Out
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Liam Mullins, 28 February 2012
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