| Latest news | |  | | | | | Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years. | | |  | | | | | Reckitt Benckiser (RB) has today (8 February) committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets to drive sales. | | |  | | | | | Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive. | | |  | | | | | Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time. | | |  | | | | | Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings. | | |  | | | | | Honda is overhauling its digital presence in a bid to improve customers' online journeys. | | |  | | | | | Yahoo's chairman Roy Bostock and three other directors have announced they will step down as the digital media company continues its major internal overhaul. | | |  | | | | | Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns. | | |  | | | | | Bauer Media is significantly investing in the development and training of its sales staff by launching the Bauer Radio Academy. | | | | | Opinion | |  | | | | | With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay. | | |  | | | | | It's all going on. Massive institutions have collapsed and many continue to wobble. | | | | | Intelligence | |  | | | | | Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector. | | |  | | | | | To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice. | | | | | | | Latest jobs | | | Account Director | | Recruiter Dynamic New Alliances | | Salary Up to £45K | | Location London | | | | |  | | |
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