Digital AM - Unilever, M&S, National Chip Week, IGN, 6 Nations,

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Unilever adopts new global digital strategy for Sure by Loulla-Mae Eleftheriou-Smith and Sarah Shearman 21 February 2012, 08:30AM Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand. M&S brings discount Outlet offering online by Matthew Chapman 21 February 2012, 11:00AM Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain hunters to the brand. Chip shop spoofs Beckham Bodywear ad by Matthew Chapman 21 February 2012, 08:56AM Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert starring David Beckham in his underpants. IGN partners with Pearl & Dean for Mass Effect 3 campaign by Daniel Farey-Jones 21 February 2012, 11:44AM Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a promotion for pre-orders for 'Mass Effect 3', the forthcoming game from Electronic Arts. RBS-branded rugby app converts 50,000 downloads by Daniel Farey-Jones 21 February 2012, 09:35AM The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament on TV, has been downloaded more than 50,000 times in almost three weeks. Promotional feature: How did easyJet fill two extra planes per minute using personalised web experiences? Are you using the insight and intelligence your web visitors provide to adapt and personalise your web experiences? Find out about easyJet's best ever January Sale at Digital Trendspot 2012. Also in the news Initiative online head Schruers leaves for Essence by Mark Banham, 20 February 2012, 02:31PM Charity to run gender recognition outdoor ad by Loulla-Mae Eleftheriou-Smith, 20 February 2012, 12:58PM Topshop live streams Fashion Week shows via iPhone by Daniel Farey-Jones, 20 February 2012, 10:30AM From the blogs Google+ brand pages growing faster than those on Twitter @gordonmacmillan 21 February 2012, 10:37AM Literary power Greg Taylor 21 February 2012, 9:19AM The Media Yes Man Liam Mullins 21 February 2012, 9:11AM WIN-WIN MARKETING Dave Trott 21 February 2012, 8:31AM The economic winter takes its toll Bob Willott 20 February 2012, 4:54PM Latest jobs Global Digital Marketing Manager Recruiter Dynamic New Alliances Salary £35K Location London Digital Senior Planner Recruiter Gemini Search Salary £40000 - £45000 per annum Location London FMCG Branding Account Director Recruiter Periscope Recruitment LLP Salary £45000.00 - £50000.00 per annum Location West End Project Manager / Senior Project Manager - Packaging / Branding Agency Recruiter Ad Lib Salary £28k - £40k DOE Location Bristol, South West Account Director - Media Agency Recruiter round8 Salary Up to £50k Location London Mid-Weight Creative Artworker Recruiter Gemini Search Salary £35000 - £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders