Wednesday 15 February 2012

Digital AM - Domino's, Lynx, Kellogg's, Twitter, Celebrity Big Brother

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Domino's flags up virtues of low-cost digital marketing
Domino's flags up virtues of low-cost digital marketing
by John Reynolds
15 February 2012, 10:03AM
Domino's Pizza has reported a 14.6% uplift in full-year pre-tax profits to £43.6m, driven by a 43% leap in online sales aided by low-cost digital marketing.
Lynx Attract spreads 'the chaos' to buses
Lynx Attract spreads 'the chaos' to buses
by Sarah Shearman
15 February 2012, 11:30AM
Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social media extension of its marketing push for its new Attract deodorant for men and women.
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
by Sarah Shearman
15 February 2012, 09:41AM
The Advertising Standards Authority (ASA) has rejected a complaint made by The Alliance for Better Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating habits in children.
Twitter will be London 2012's lead news platform
Twitter will be London 2012's lead news platform
by John Reynolds
15 February 2012, 08:50AM
Twitter will be the de facto news service at the London Olympics but athletes should be cautious when using the social network, according to this week's Engine-led Socialympics.
Facebook helps Channel 5 to 700k votes for 'Celebrity Big Brother'
Facebook helps Channel 5 to 700k votes for 'Celebrity Big Brother'
by Maisie McCabe
15 February 2012, 09:06AM
Channel 5, the Northern & Shell-owned TV channel, has revealed a big increase in the number of votes cast for 'Celebrity Big Brother' between its first and second series, thanks partly to the addition of Facebook voting.
News International reports 119,255 digital subs for The Times
News International reports 119,255 digital subs for The Times
by Arif Durrani
14 February 2012, 07:31PM
News International has provided an update on its two UK newspaper websites behind paywalls, to report 119,255 digital subscribers for The Times and 113,818 for the Sunday Times.
The Social Monitor: Brands look for love in tough times
The Social Monitor: Brands look for love in tough times
by
15 February 2012, 12:00AM
Social media makes it easier for brands to capitalise on one-off events like Valentine's Day.
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Also in the news
Marks & Spencer feels Twitter heat as Valentine's Day £20 Dine-in deal runs out
by Gemma Charles, 14 February 2012, 04:10PM
Co-operative Food to launch digital and print customer magazine
by Matthew Chapman, 14 February 2012, 11:00AM
Facebook marketing chief lauds 'real life' mobile possibilities
by Nicola Clark, 14 February 2012, 08:30AM
Google-Motorola tie-up approved by US and European regulators
by Daniel Farey-Jones, 14 February 2012, 09:45AM
From the blogs
The Diesel Experience
Greg Taylor
15 February 2012, 10:33AM
Concerts and sponsors in Singapore are mismatched
Chris J Reed
15 February 2012, 5:09AM
Humanity can overcome technology
Hugh Salmon
14 February 2012, 9:26PM
Omnicom: a lesson for marcoms companies aiming for the stock market
Bob Willott
14 February 2012, 6:17PM
Wireless vending
Greg Taylor
14 February 2012, 9:33AM
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