| Five things you need to know about how brands use weibo in China | | Polly Becker | | 23 February 2012, 11:17AM |  Stephy Liu, senior client service manager and digital strategist at MSL China, shares five typical types of communication styles via weibo, the impact these styles have on the brands that employ them, and how to move toward strategic use of the platform.
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| UK's 'Tech Influence 25? of 2012 revealed | | Martin Loat | | 23 February 2012, 10:24AM |  With Propeller PR's expertise in the media and tech media space, we’ve partnered with PR software provider Cision to reveal our ‘Tech Influence 25′ list. Rory Cellan-Jones, technology correspondent for the BBC tops the list.
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| Twitter passes the 500 million user mark | | @gordonmacmillan | | 22 February 2012, 6:40PM |  Twitter has just passed the 500 million user mark, as predicted back in January, just shy of its sixth birthday. It has achieved amazing growth over the last year or so as it has become an indispensable feature of the media and entertainment landscape around the world.
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| TV or viral? Why not both? Why restrict great campaigns to the online space? | | Pete Davis | | 22 February 2012, 4:04PM |  I’ve been wondering if a fixation with viral is preventing brands from getting the coverage their campaigns deserve?
There used to be something really cool, edgy and subversive about viral marketing. Like someone telling a secret online that suddenly ignited and spread like wildfire to the four corners of the Earth - boom! And there's nothing quite like content sharing on this scale to take a brand global.
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| Google is preparing to launch Terminator glasses | | @gordonmacmillan | | 22 February 2012, 11:17AM |  What does the future look like? It might look a little different viewed through these Google glasses, or Google Goggles if you like, which come with a heads up display not unlike that most of us will be familiar with from films like The Terminator.
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| 2012: Rise of the social apps | | Laura Scott | | 22 February 2012, 10:23AM |  It goes without saying that social and digital media are now one of the main business channels available to us as marketers. But one of the questions we are all asking is how do we use these platforms to not only gain trust from our fans but to convert them into advocates?
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| Padded numbers via the Social Media Experts | | Vincent Haywood | | 21 February 2012, 2:40PM | | If a client briefs me and says they want loads of followers I push back, I explain that that is a shit goal. I could buy 10,000 followers or signup up to some pyramid scheme right now and by the time I have finished this posting I will have the numbers I want | |
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| It's a ZyngaVille world, and we're all just living in it | | Emily Hunt | | 21 February 2012, 2:27PM |  Yes, we are all on Facebook. We all on Facebook so much so that I regularly communicate with my mother, sisters, cousins and even grandfather that way. For a lot of my friends and far-flung family, having an email address is almost silly now, as we interact regularly through status updates and photo comments. (For everything else, we have BBM, but that is another story).
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