Global - PepsiCo, Coca-Cola, Publicis, News Corp, TBWA, Super Bowl

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising by John Reynolds 10 February 2012, 09:45AM PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing. Coca-Cola to boost brand spend by up to $400m by Loulla-Mae Eleftheriou-Smith 08 February 2012, 09:23AM Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years. Publicis reports 7.3% revenue growth for 2011 by Sara Kimberley 09 February 2012, 09:10AM Publicis Groupe has beaten expectations by reporting year-on-year revenue growth of 7.3% to £4.8bn in 2011. News Corp hit by $87m NotW costs by John Reynolds 09 February 2012, 09:32AM News Corp has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of th... TBWA lands £100 million global Aquafresh account by Sara Kimberley 09 February 2012, 08:00AM GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account. Record number of Americans tune in to Super Bowl by Daniel Farey-Jones 07 February 2012, 09:30AM The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers making this year's sporting showdown the most viewed television programme in US TV history. Also in the news RB commits £100m to building brands and 'powermarkets' by John Reynolds, 08 February 2012, 09:50AM Heineken to feature James Bond in ads by Gemma Charles, 08 February 2012, 08:50AM Ernst & Young kicks off global media review by Maisie McCabe, 09 February 2012, 08:00AM Yahoo's chairman and three directors quit the board in overhaul by Sarah Shearman, 08 February 2012, 09:39AM Google releases Chrome for mobile by Sarah Shearman, 08 February 2012, 11:45AM All about...Facebook's IPO by , 09 February 2012, 08:00AM From Singapore - Chris Reed on partnership marketing Liverpool 1 adidas 0 Chris J Reed 10 February 2012, 3:35AM Van Halen rock with ESPN Chris J Reed 09 February 2012, 4:20AM H&M's brand partnership own goal Chris J Reed 07 February 2012, 12:45AM Sony Ericsson surfs Billabong's wave Chris J Reed 05 February 2012, 10:19AM Snow? That's not snow. THIS is snow. Chris J Reed 05 February 2012, 6:25AM The Wall blog The rise of the virtual stores, Tesco expands virtual shopping Polly Becker 10 February 2012, 11:49AM LinkedIn hits 150 million registered users @gordonmacmillan 10 February 2012, 10:58AM The complete history of marketing from moveable type to social media [infographic] Polly Becker 10 February 2012, 10:04AM The race to find new Facebook fans - is it ethical to buy them? Mark Macias 10 February 2012, 9:01AM Pinterest - Is the new HOT new social platform - #Pinterest Gabrielle Laine-Peters 09 February 2012, 3:24PM Five of the best iPhone 5 concepts Polly Becker 09 February 2012, 3:16PM Global Voices - posts from around the world "How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?" Heng Aw, Worldwide Partners Inc 08 February 2012, 9:08AM Looking East - Jakarta Insight International 07 February 2012, 10:24AM Gordon's Republic Ten of the best US political attack ads - Nuking little Daisy tops the list @gordonmacmillan 08 February 2012, 1:07PM Alistair Campbell, Steve Coogan and Paul Gascoigne settle phone hacking claims @gordonmacmillan 08 February 2012, 12:02PM Hacking scandal spreads to The Times as paper investigated @gordonmacmillan 02 February 2012, 10:08AM Latest jobs Freelance Editor, Motions Graphic Designer London Recruiter Blue Skies Marketing Recruitment Salary Flexible Location London Senior Artworker - Packaging bias Recruiter Blue Skies Marketing Recruitment Salary £25000 to £28000 per annum Location Derbyshire Head of Retail Marketing Recruiter Freedom Recruitment Limited Salary negotiable Location North West England Mid weight Project Manager Recruiter Gemini Search Salary £40000 per annum Location London Digital and Social Media Adviser Recruiter HS2 Salary £32,428 to £35,671 plus generous benefits Location London Creative Services Manager Recruiter Gemini Search Salary £35000 - £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders