Monday, 6 February 2012

Marketing Daily - O2 celebrates RBS Six Nations by extending England rugby sponsorship; plus Change4Life, Unilever, Tesco and Facebook

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
O2 extends England rugby sponsorship for four years
John Reynolds,
06 February 2012
 

O2 has signed a new four-year extension to its sponsorship of the...

O2: 2010 'priority walk' campaign
 
 
Change4Life tackles sensible drinking mission
Gemma Charles,
06 February 2012
 

The Department of Health has launched its first Change4Life ad focused solely...

Change4Life: new strategy and new cartoon drink figures
 
 
Marketers need to work on loyalty activation, research claims
Matthew Chapman,
06 February 2012
 

Marketers are not doing enough to make customers activate loyalty programmes, with...

Boots: improving the targeting of its loyalty scheme
 
 
Unilever personal care brands sponsor British Lotus F1 Team
Loulla-Mae Eleftheriou-Smith,
06 February 2012
 

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands...

Rexona: Unilever personal care brand to sponsor British Formula 1 team Lotus
 
 
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
John Reynolds,
06 February 2012
 

Ben & Jerry's is mirroring rival Haagen-Dazs by launching its own liquid...

Ben & Jerry's: rolls out liquid-filled ice-cream
 
 
Tesco delays banking launch until 2013
Alex Brownsell,
06 February 2012
 

Tesco is delaying the rollout of a full banking proposition, after announcing...

Tesco: current account launch delayed until 2013
 
 
 
Also in the News
 
Facebook 'likely to roll out mobile ads in weeks'
Sarah Shearman,
06 February 2012
 
Brand barometer: Men's deodorants - which is most prominent on the web?
Gemma Charles,
03 February 2012
 
Brand barometer: Social media performance of Müller
Gemma Charles,
03 February 2012
 
 
 
Blogs
 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
Online Marketing: The Great Inbound Shift
John Hornell
 

Have you heard of the Great Vowel Shift? A monumental phonological development, which took place...

 
 
Big Data â€" big problem or big deal?
Nick Fuller
 

McKinsey's coining of the term 'Big Data' has given a name to something with which...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Partnerships Assistant, The Premier League Competitive salary and benefits, Central London

Junior Account Director, Direct Recruitment c.£40k + bens, Central London

Junior Planner, Daniel Marks London £20-40k + Excellent Benefits, Central London

Mid-Weight Planner, Daniel Marks London £40-60K + Benefits, Central London

Brand Manager, Stopgap £45000 per annum + benefits, Northamptonshire

Technical Product Marketing Manager, Stopgap £35900 - £46700 per annum, Oxford

Data Planner, Daniel Marks London C.£50K (depending on experience) + Benefits, Central London

Account Executive, Michael Page Marketing £30000 to £35000 per annum, Guildford

Account Director, Michael Page Marketing £45000 to £47000 per annum, South East London

Senior Search Manager, Michael Page Marketing £25000 to £32000 per annum, Leeds

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