Wednesday 29 February 2012

Digital AM - Twitter, Tesco, eBay, Channel 4, Google

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Digital AM
Latest news
Twitter steps up ads in mobile app
Twitter steps up ads in mobile app
by Sarah Shearman
29 February 2012, 08:25AM
Twitter is starting to insert its ad products into its mobile users' timelines for the first time.
Tesco launches virtual 3D fitting room
Tesco launches virtual 3D fitting room
by Ed Owen
29 February 2012, 10:15AM
Tesco is trialling a virtual 3D fitting room for its F&F clothing brand that can pick perfectly proportioned garments from a couple of photos.
EBay returns to TV after five-year break
EBay returns to TV after five-year break
by Ed Owen
29 February 2012, 08:30AM
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
Channel 4 to screen Black Cab Sessions
Channel 4 to screen Black Cab Sessions
by Ed Owen
29 February 2012, 10:50AM
The 'Black Cab Sessions', a series of online films by Just So Films, will make the transition to terrestrial broadcast, when it launches on Channel 4 this week.
European regulators urge Google to delay privacy policy over legal doubts
European regulators urge Google to delay privacy policy over legal doubts
by Sarah Shearman
29 February 2012, 11:48AM
Google's latest privacy policy has come under fire from European data regulators, who claim their initial analysis shows the policy does not comply with their regulations and have reiterated calls for Google to delay its introduction.
Thomas Cook streamlines affiliate marketing
Thomas Cook streamlines affiliate marketing
by Loulla-Mae Eleftheriou-Smith
29 February 2012, 11:20AM
Thomas Cook is streamlining its affiliate marketing partnerships across its European markets to deliver better targeted advertising and messaging to consumers online.
WPP's 24/7 Real Media enters RTB fray
WPP's 24/7 Real Media enters RTB fray
by Sarah Shearman
29 February 2012, 11:11AM
WPP's 24/7 Real Media is entering the real time bidding (RTB) market, integrating it into its proprietary ad management technology Open AdStream for publishers and advertiser clients.
Historic Twitter data opens to brands
Historic Twitter data opens to brands
by Ed Owen
29 February 2012, 11:31AM
A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.
Getting to grips with the validation economy
Getting to grips with the validation economy
by Nicola Clark
29 February 2012, 10:00AM
'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use their networks to plug into the power of the validation economy, writes Nicola Clark.
Think BR: The end of innovation? How Facebook will fare post IPO
Think BR: The end of innovation? How Facebook will fare post IPO
by Dave Williams
29 February 2012, 08:00AM
Will Facebook will continue to focus on innovation after its forthcoming IPO, asks Dave Williams, CEO, BLiNQ Media.
Also in the news
Fujitsu to drive mobile launch with 'significant' marketing investment
by Matthew Chapman, 28 February 2012, 02:00PM
Angry Birds to open official theme park
by Loulla-Mae Eleftheriou-Smith, 28 February 2012, 09:15AM
Reckitt Benckiser ramps up Durex global digital plans
by Sarah Shearman, 28 February 2012, 08:00AM
Planning for synergy: Harnessing the power of multi-platform media
by Mike Jeanes and Virginia Beal, 28 February 2012, 08:30AM
From the blogs
Commentators have dismissed Google+ but brands should be taking it very seriously
Tom Jordan
29 February 2012, 11:58AM
Adam Crozier's Great Leap Forward
Jeremy Lee
29 February 2012, 10:45AM
Serenade
Greg Taylor
29 February 2012, 10:29AM
Give mobile some of your TV budget
Christian Schmalzl
29 February 2012, 9:39AM
As Twitter launches mobile ads ? 66% says they don't want smartphone ads [infographic]
@gordonmacmillan
29 February 2012, 9:23AM
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