Wednesday 22 February 2012

Marketing Daily - Avoiding the seven sins of content marketing; plus Groupon, Magnum, Nokia, and Sainsbury's

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
The seven sins of content marketing
David Benady,
22 February 2012
 

Providing branded output has been one of the biggest priorities in marketing...

The seven sins of content marketing
 
 
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
Helen Edwards, PPA Business columnist of the year,
22 February 2012
 

Groupon's exponential rise to prominence raises the question of whether discounts alone...

Helen Edwards: The fundamental flaw at the heart of Groupon's business model
 
 
More than half of UK businesses plot marketing budget increase
Alex Brownsell,
22 February 2012
 

More than half of UK companies are planning to increase investment in...

Budget increases: companies are increasing spend
 
 
Currys owner enters movie-rental market
Sarah Shearman,
22 February 2012
 

DSG Retail, the electronics retail group that owns Currys, PC World and...

Knowhow Movies: DSG Retail-backed service announces imminent launch
 
 
Nokia puts location-based services at heart of smartphone strategy
Matt Chapman,
22 February 2012
 

The mobile handset manufacturer, once the market leader, is pouring fresh investment...

Nokia puts location-based services at heart of smartphone strategy
 
 
IHG training academy to create UK marketing jobs
Loulla-Mae Eleftheriou-Smith,
22 February 2012
 

InterContinental Hotels Group (IHG) is creating 3,000 new jobs in the UK...

Holiday Inn: owner IHG opens training academy
 
 
Dating site Zoosk seeks to attract couples
Matthew Chapman,
22 February 2012
 

Zoosk, the online dating site, is revamping its strategy in an effort...

Zoosk: online dating site sponsors The Bachelor reality show on Channel 5
 
 
 
Also in the News
 
Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum
22 February 2012
 
Magnum increases ties with Rainforest Alliance ethical cocoa scheme
Gemma Charles,
22 February 2012
 
Maplin returns to TV for customer services push
Matthew Chapman,
22 February 2012
 
Sainsbury's invests £2m in start-up green energy company
Rachel Barnes,
22 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Account Director, Michael Page Marketing £45000 to £47000 per annum, South East London

Category Development Manager, Michael Page Marketing £30000 to £35000 per annum, Leeds

PR Account Executive, Michael Page Marketing £18000 to £23000 per annum, Leeds

SEO Manager, Stopgap £45000 per annum, London

Global Marketing Innovation Executive, Stopgap £40000 - £45000 per annum, London

Account Manager, Direct Experience £24000 - £27000 per annum, Bath

Social Media Account Manager, Source £32500 per annum, London

Creative Planner - 9 month FTC, Camelot Group Limited £36.9k - £45k p.a.+ monthly allowance, Watford

Account Manager/ Senior Account Manager, Pitch Consultants £25000 - £35000 per annum, Oxfordshire

Integrated Creative Teams (DM focus), Direct Recruitment $35 - 45k, Central London

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