Tuesday, 14 February 2012

Marketing Daily - Sony Ericsson marketing boss Hilton exits amid brand relaunch; plus Mars, Renault, KFC, and Facebook

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Sony Ericsson marketing boss Hilton exits amid relaunch
Matthew Chapman,
14 February 2012
 

Sony Ericsson UK & Ireland marketing director David Hilton has left the...

Xperia S: the first Sony-branded handset
 
 
Downing Street plans careers brand to target youth unemployment
Sarah Shearman,
14 February 2012
 

The Prime Minister's office is launching a digital brand intended to help...

Number 10: launching 'I am...' careers advisory site
 
 
Renault unifies UK marketing under 'Va va voom' line
John Reynolds,
14 February 2012
 

Renault is to extend its 'Va va voom' strapline, previously used only...

Renault: revived 'Va va voom' last year with TV ad starring Henry
 
 
Mars UK to enforce 'calorie cap' across chocolate lines
Gemma Charles,
14 February 2012
 

Mars UK is embarking on a major calorie-reduction programme to bring the...

Mars: wants fewer than 250 calories in each bar
 
 
Facebook marketing chief lauds 'real life' mobile possibilities
Nicola Clark,
14 February 2012
 

Facebook's mobile strategy is being underpinned by a drive to better integrate...

Alexander Schlaubitz, director of customer marketing at Facebook
 
 
KFC rolls out 'his and hers' ads for BBQ Rancher burger
John Reynolds,
14 February 2012
 

KFC is to roll out its first 'his and hers' TV ads,...

KFC: 'his and hers' ads for BBQ Rancher
 
 
Google-Motorola tie-up approved by US and European regulators
Daniel Farey-Jones,
14 February 2012
 

Google's $12.5bn (£7.7bn) acquisition of Motorola Mobility has received the green light...

Google: regulators approve its proposed acquisition of Motorola Mobility
 
 
 
Also in the News
 
Co-operative Food to launch digital and print customer magazine
Matthew Chapman,
14 February 2012
 
Warburtons launches £8.2m breakfast campaign
Loulla-Mae Eleftheriou-Smith,
14 February 2012
 
YouTube launches 'Get More into Music' push
Sarah Shearman,
14 February 2012
 
 
 
Blogs
 
 
Bed-hopping is a no-brainer
Heather Westgate
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
Government champions direct marketing â€" £millions could be saved.
Mark Tomkins, TDA
 

Direct marketing champions come in the most unlikely of guises. This week, for instance, BBC...

 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
Dickens doodle for Google â€" how much would you pay?
Mark Tomkins, TDA
 

Did you like today's Google doodle? It's a loving pictorial celebration of Mr Charles Dickens'...

 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
 
 
 
 
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