Monday, 27 February 2012

Marketing Daily - Focus on Mobile World Congress 2012: all the major announcements from Sony, HTC, Ford and eBay

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Sony plans major ad spend for Xperia launch
Matthew Chapman,
27 February 2012
 

Sony Mobile will significantly increase marketing spend in 2012 to support the...

Sony Experia S: announces major ad spend for smartphone range
 
 
HTC One unveils camera and music features
Matthew Chapman,
27 February 2012
 

HTC is building up to the launch of its One phone by...

HTC One: readies April roll out
 
 
Ford turns social to crowdsource mobile-vehicle innovations
Ed Owen,
27 February 2012
 

Car giant Ford has invited developers, technology 'fans' and other digital experts...

Paul Mascarenas: Ford executive appeals on YouTube for interactivity ideas
 
 
EBay targets mobile commerce expansion with Three.co.uk tie-up
George Nimeh,
27 February 2012
 

EBay has used the Mobile World Congress to dial up its emphasis...

EBay: in partnership with Three.co.uk
 
 
Brands attempt to target 'social influencers' with PeerIndex service
Sarah Shearman,
27 February 2012
 

Deezer and Via.me are among the first brands attempting to reach 'social...

Peer Perks: Deezer the digital music service is one of the first brands to sign up
 
 
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
Loulla-Mae Eleftheriou-Smith,
27 February 2012
 

Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index...

Rolex: tops 2012 Superbrands list
 
 
Full table: Consumer Superbrands of 2012
27 February 2012
 

Rolex tops the Top 100 Consumer Superbrands table for 2012.

Rolex tops Consumer Brands chart
 
 
 
Also in the News
 
Murdoch claims 3m sales for "fearless" Sunday's Sun
Arif Durrani,
27 February 2012
 
Molson Coors launches Animée campaign for 'crucial' female market
Loulla-Mae Eleftheriou-Smith,
27 February 2012
 
Dancing celebrities promote Fairtrade Fortnight with digital campaign
John Reynolds,
27 February 2012
 
 
 
Blogs
 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
Bed-hopping is a no-brainer
Heather Westgate, TDA
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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