Tuesday 28 February 2012

Marketing Daily - Government seeks brand 'friends' to advise youth marketing campaign; plus Apple, Homebase, Reckitt Benckiser, and American Express

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Mobile World Congress 2012: Rivals target absent Apple as mobile battle heightens
Matthew Chapman,
28 February 2012
 

Apple's central role in mobile has been challenged this week, with Facebook,...

Mobile World Congress 2012
 
 
Government seeks brand 'friends' for youth marketing plans
Gemma Charles,
28 February 2012
 

The government is calling on brands to help shape its youth marketing...

Government targeting teenage drinking (F1 Online/Rex Features)
 
 
Brands sought for £10m Olympic museum
Ed Owen,
28 February 2012
 

The British Olympic Association (BOA) is hoping to raise £10m to fund...

ArcelorMittal Orbit tower: Olympic museum will be accompany the structure
 
 
Homebase targets women with 'stylish' new brand identity
Nicola Clark,
28 February 2012
 

Homebase will roll out a fresh identity this March as part of...

Homebase: new brand identity
 
 
Angry Birds to open official theme park
Loulla-Mae Eleftheriou-Smith,
28 February 2012
 

Angry Birds, the digital game, is set to become a physical attraction...

Angry Birds: gets its own official theme park inFinland
 
 
Reckitt Benckiser ramps up Durex global digital plans
Sarah Shearman,
28 February 2012
 

Reckitt Benckiser (RB) is looking to enhance the global digital presence of...

Durex: seeking global digital agency
 
 
American Express backs C4 'Hidden Talent' documentary series
Alex Brownsell,
28 February 2012
 

American Express is using a six-part, branded-content series on Channel 4 to...

American Express: six-part series on Channel 4
 
 
US sportswear brand Under Armour targets Europe with MTV show
Gemma Charles,
28 February 2012
 

Under Armour, the sports apparel brand, is preparing to launch its first...

Under Armour: brand ambassadors include Welsh rugby star Jamie Roberts
 
 
Industry bodies unite for experiential marketing code
Gemma Charles,
28 February 2012
 

Experiential campaigns will be governed by a new code, as part of...

Experiential marketing: new code of conduct drawn up
 
 
 
Also in the News
 
Vodafone launches new Eurostar screens
Maisie McCabe,
28 February 2012
 
Unilever launches 'Breaking News' campaign for Lynx Attract
Arif Durrani,
28 February 2012
 
 
 
Blogs
 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Brand Manager, Kerry Foods Competitive Salary and an attractive benefits package, Egham, Surrey

Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

Senior Account Manager, iCrossing UK Ltd Circa £35k, London

Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

Marketing & New Business Manager, Dynamic New Alliances £45-50K, London

Social Media Account Director, Propel £40000 - £45000 per annum, London

Social Media Specialist - Boutique Agency, PFJ £32000 - £40000 per annum + Benefits, Bonus, Career Progression, London

Client Side - Head of Insight - Charity, RPCushing Recruitment £55000.00 - £60000.00 per annum, City of London

Group Digital Media Planning Director, Lipton Fleming £55000 - £70000 per annum + benefits, London

Account Manager, Gravity London Competitve, London

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