Friday 17 February 2012

Digital AM - Twitter, Google, Apple, Shazam, Viral chart, Smirnoff, Inline

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Digital AM
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Twitter targets small businesses with self-service ads
Twitter targets small businesses with self-service ads
by Sarah Shearman
17 February 2012, 10:45AM
Twitter is set to roll out a self-service platform to 10,000 small and medium-sized UK business in March, in a partnership with American Express.
Social key to Google's future growth
Social key to Google's future growth
by Sarah Shearman
17 February 2012, 11:42AM
Social media will be key to Google's growth and the company expects it to experience the same rapid growth rate it has experienced with mobile, according to Ian Carrington, mobile sales director at Google UK.
Apple moves to quell concern over data privacy
Apple moves to quell concern over data privacy
by Sarah Shearman
17 February 2012, 09:19AM
Apple has bowed to growing pressure over privacy, saying in a statement yesterday that it would block apps for its mobile devices that take contact data from users without their explicit consent.
Shazam appoints vice-president of European ad sales
Shazam appoints vice-president of European ad sales
by Matthew Chapman
17 February 2012, 10:45AM
Digital music company Shazam has appointed Last.fm's Miles Lewis as vice-president of ad sales for the UK and Europe, in a move to expand ad opportunities within its app and encourage brands to make TV ads Shazam-enabled.
Campaign Viral Chart: Google's Valentine's doodle video is most shared
Campaign Viral Chart: Google's Valentine's doodle video is most shared
by Ben Hall
17 February 2012, 10:56AM
Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.
Weighing up Twitter's branded adventure
Weighing up Twitter's branded adventure
by Sarah Shearman
17 February 2012, 08:00AM
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?
Brand barometer: Social media performance of Smirnoff
Brand barometer: Social media performance of Smirnoff
by Gemma Charles
17 February 2012, 12:00AM
A look at the performance of Smirnoff in social media over the past four months.
Inline: The fusion of the real and virtual worlds
Inline: The fusion of the real and virtual worlds
by Nicola Clark
17 February 2012, 09:00AM
The fusion of the online and offline world is a key trend for marketers, but, warns Nicola Clark, they should focus on what's real.
Promotional feature: How did easyJet fill two extra planes per minute using personalised web experiences?

Are you using the insight and intelligence your web visitors provide to adapt and personalise your web experiences?

Find out about easyJet's best ever January Sale at Digital Trendspot 2012.
 

Also in the news
MAGAZINE ABCs: Men's titles lead digital editions charge
by John Reynolds, 16 February 2012, 04:35PM
Lloyds TSB first to run ads on Skype mobile in UK
by Sarah Shearman, 16 February 2012, 11:40AM
Walker Media promotes Clive Record as it combines TV and digital display buying
by Maisie McCabe, 16 February 2012, 11:46AM
Sean Chambers named UK ECD at Razorfish
by Anne Cassidy, 16 February 2012, 11:05AM
O2 courts UK developers to find new uses for NFC
by Sarah Shearman, 16 February 2012, 10:14AM
ZenithOptimedia launches Performics UK
by Katherine Levy, 16 February 2012, 10:55AM
From the blogs
Derek Holder - a star is lost
Heather Westgate, TDA
17 February 2012, 9:48AM
Metabo
Greg Taylor
17 February 2012, 9:34AM
Twitter set for major ad expansion as it launches self service ad platform
@gordonmacmillan
17 February 2012, 9:25AM
Putting all your eggs in a Facebook basket. Modern thinking or madness?
Chris Arnold
17 February 2012, 2:24AM
Manchester City v's Manchester United: partnerships v's sponsorship
Chris J Reed
17 February 2012, 1:01AM
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