Thursday 23 February 2012

Data & Direct Bulletin - Nectar, SAV Credit, Virgin Group, SAS, Simon Lawrence

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Sainsbury's extends Nectar partnership for seven years
Sainsbury's extends Nectar partnership for seven years
by Matthew Chapman
23 February 2012, 12:40PM
Sainsbury's has renewed its partnership with the Aimia-owned Nectar loyalty scheme for a further seven years.
SFW nets SAV Credit integrated account
SFW nets SAV Credit integrated account
by Sara Kimberley
23 February 2012, 11:13AM
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus credit cards.
Virgin Group hires Saatchi & Saatchi for water launch
Virgin Group hires Saatchi & Saatchi for water launch
by Anne Cassidy
23 February 2012, 11:15AM
Sir Richard Branson's Virgin Group has appointed Saatchi & Saatchi to launch its new water brand.
SAS moves into real-time bidding arena
SAS moves into real-time bidding arena
by Daniel Farey-Jones
23 February 2012, 01:00PM
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
Information Arts founder quits for angel investments
Information Arts founder quits for angel investments
by Daniel Farey-Jones
23 February 2012, 02:25PM
Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
Apple moves to quell concern over data privacy
Apple moves to quell concern over data privacy
by Sarah Shearman
17 February 2012, 09:19AM
Apple has bowed to growing pressure over privacy, saying in a statement yesterday that it would block apps for its mobile devices that take contact data from users without their explicit consent.
Charity to run gender recognition outdoor ad
Charity to run gender recognition outdoor ad
by Loulla-Mae Eleftheriou-Smith
20 February 2012, 12:58PM
Plan UK, the global children's charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls' freedom in developing countries.
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
by Simon S Kershaw
22 February 2012, 03:00PM
I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.
Nokia puts location-based services at heart of smartphone strategy
Nokia puts location-based services at heart of smartphone strategy
by Matt Chapman
22 February 2012, 08:00AM
The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.
Twitter targets small businesses with self-service ads
Twitter targets small businesses with self-service ads
by Sarah Shearman
17 February 2012, 10:45AM
Twitter is set to roll out a self-service platform to 10,000 small and medium-sized UK business in March, in a partnership with American Express.
MPG Media Contacts appoints Darren Goldie to lead performance
MPG Media Contacts appoints Darren Goldie to lead performance
by Maisie McCabe
20 February 2012, 11:26AM
MPG Media Contacts, the Havas Media agency, has appointed digital consultant Darren Goldie to the role of head of performance to lead a new multi-discipline digital team.
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