Thursday, 9 February 2012

Breaking news from Brand Republic - News Corp, Everything Everywhere, NI, Ernst & Young, TBWA

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Latest news
News Corp hit by $87m NotW costs
News Corp hit by $87m NotW costs
by John Reynolds
09 February 2012, 09:32AM
Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking s...
Everything Everywhere calls direct roster review
Everything Everywhere calls direct roster review
by Matthew Chapman
09 February 2012, 08:00AM
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice as it looks to consolidate.
News International picks WPP to handle £28 million ad account
News International picks WPP to handle £28 million ad account
by Campaign staff
09 February 2012, 08:00AM
The ties between Rupert Murdoch's News International and Sir Martin Sorrell's WPP are set to strengthen following NI's decision to award its £28 million advertising business to the advertising group.
Ernst & Young kicks off global media review
Ernst & Young kicks off global media review
by Maisie McCabe
09 February 2012, 08:00AM
Ernst & Young, one of the big four accountancy firms, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
TBWA lands £100 million global Aquafresh account
TBWA lands £100 million global Aquafresh account
by Sara Kimberley
09 February 2012, 08:00AM
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account.
Publicis reports 7.3% revenue growth for 2011
Publicis reports 7.3% revenue growth for 2011
by Sara Kimberley
09 February 2012, 09:10AM
Publicis Groupe has beaten expectations by reporting year-on-year revenue growth of 7.3% to £4.8bn in 2011.
Flybe launches £5m creative review
Flybe launches £5m creative review
by Anne Cassidy
09 February 2012, 08:00AM
Flybe, the budget airline, is reviewing its £5 million advertising account, as it looks to bolster its share in a competitive market.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
by Gemma Charles
09 February 2012, 09:10AM
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
Opinion
Russell Davies: Cheap screens are encouraging lazy advertising from all
Russell Davies: Cheap screens are encouraging lazy advertising from all
by Russell Davies
09 February 2012, 08:00AM
There aren't many things that guarantee disruption.
Jeremy Lee: New generation has consigned media as we know it to history
Jeremy Lee: New generation has consigned media as we know it to history
by Jeremy Lee
09 February 2012, 08:00AM
I can't say that I'd ever heard of Anna Watkins before last week but, as the Forum on this page makes clear, the new managing director of Initiative is part of a wider trend that has seen more women rise to the top of media agencies (media owners hav...
Paul Shearer: For ideas built on insight, advertisers still need agencies
Paul Shearer: For ideas built on insight, advertisers still need agencies
by Paul Shearer
09 February 2012, 08:00AM
The number of production companies doing direct-to-client advertising work is on the rise.
Intelligence
Is media fairer to women?
Is media fairer to women?
by Alasdair Reid
09 February 2012, 08:00AM
Are women now more likely to get on in the industry, asks Alasdair Reid.
Andrew Miller backs Guardian's content to win
Andrew Miller backs Guardian's content to win
by Ian Darby
09 February 2012, 08:00AM
Guardian Media Group's chief executive wants to extract value from its newspapers' recent editorial successes.
All about ... Facebook's IPO
All about ... Facebook's IPO
by
09 February 2012, 08:00AM
Does its advertising prospects justify the float's price, Alasdair Reid asks.
How can magazines mix digital and commerce?
How can magazines mix digital and commerce?
by Rebecca Miskin and Zoe Bale
09 February 2012, 08:00AM
Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence
Also in the news
BA suitcase race highlights Olympic spirit
by Daniel Farey-Jones, 07 February 2012, 12:18PM
Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
by Sarah Shearman, 07 February 2012, 11:07AM
TMG promotes Edward Roussel in digital overhaul
by John Reynolds, 07 February 2012, 10:33AM
Cravendale unveils Muppets campaign
by Sara Kimberley, 07 February 2012, 09:16AM
Branding 'police' mask non-sponsor logos at Olympic venues
by Rachel Barnes, 07 February 2012, 08:30AM
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