| Latest news | |  | | | | | Rupert Murdoch, chief executive and chairman of News Corporation, has claimed three million copies of the UK's first Sunday edition of The Sun were sold yesterday (26 February). | | |  | | | | | Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony Xperia smartphone range, planning its largest brand investment in years. | | |  | | | | | Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively. | | |  | | | | | Adjusted underlying profits at the Financial Times jumped 17% to £76m, on the back of a 7% rise in revenues from a surge in subscriptions, according to preliminary results from parent Pearson. | | |  | | | | | Molson Coors, the beer company and distributor behind Heineken and Carling, has launched a below-the-line marketing drive for its Animée brand, said to target the "crucial" female sector, with sampling activity across supermarkets and a partnership w... | | |  | | | | | The Microloan Foundation brought its digital outdoor campaign, which encourages the public to donate by text to receive personalised messages on digital outdoor screens, to London's Westfield this weekend. | | |  | | | | | Karmarama has made it into this year's Sunday Times 100 best small companies in the UK to work for 2012, along with digital agencies TBG Digital and Unruly. | | |  | | | | | Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012. | | | | | Opinion | |  | | | | | The term social TV has been around for a while but a degree of debate has arisen about its relevance as a concept, writes Guillermo Christen, head of product development, content discovery, Red Bee Media. | | |  | | | | | Can Pinterest make the most of its recent growth surge, asks Lexi Brown, comms planning assistant, Carat. | | | | | Intelligence | |  | | | | | Marketing activity aimed at older women gamers needs to show an understanding of their concerns and preferences, writes Emily Hunt, research director, ICM Research. | | |  | | | | | Game mechanics can help us to influence behaviour but only if they are used the right way, writes Joseph Kay, planner, LBi. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Purple Consultancy | | Salary £24000 - £29000 per annum | | Location London | | |  | | |
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