| | | | | | | | | | What to do with the data for 'Brand Me'? | | Maeve OSullivan | | 20 February 2012, 8:55AM |  I really care about databases. It may not make for great dinner party conversation, but a well-maintained database has always been essential to marketers who want to understand and connect with customers. Social media has taken this information gathering to a whole other level and I hold all kinds of data on myself now. Millions of us are going about our daily lives collecting data on all kinds of platforms that would make marketers giddy with excitement.
| | | | Men are from Foursquare, Women are from Facebook | | Helen Nowicka | | 17 February 2012, 2:11PM |  Our fascination with the differences between men and women has spawned countless tv shows, hit songs, and bestselling books. And now we're starting to understand how gender also influences social media use.
| | | | Social media: what it means for market research | | Gaelle Normand | | 17 February 2012, 12:54PM | Traditionally, brands have turned to market researchers to find out more about what their customers and would-be customers want. This was the main way for them to access their customers. However, as social media channels have become better tailored to the needs of brands, with designated pages on Facebook and Google+ and Twitter feeds, direct communication channels have been opened up between brands, their customers and their would-be customers.
| | | | | | | What is the future of sharing? Study [infographic] | | @gordonmacmillan | | 16 February 2012, 3:08PM |  A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. Soon a lot more brands we join that small cadre.
| | | | | | | Research downgrades the importance of Facebook Sponsored Stories | | Peter Wood | | 16 February 2012, 10:14AM |  So I've had this inkling for a while. It goes a little something like this?
What your friends like does not have a massive impact on your purchasing decisions I know, I know? it's a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing world that people are hugely influenced by what their friends eat, wear, listen to and watch. Sponsored stories; the advertising function Facebook advertisers use to tell people what their friends have liked, is supposed to be hugely powerful to anyone who wants to believe it.
| | | | | | Latest jobs | | | Digital Project Manager | | Recruiter Wireworks | | Salary Up to £30K depending on experience | | Location Right in the heart of Soho in London | | | | |  | | |
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