Thursday, 16 February 2012

Breaking news from Brand Republic - Etihad, Partridge, Grey Goose, VisitBritain, Nationwide, Weetabix, Barclays

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Latest news
M&C Saatchi lands £100m global Etihad ad account
M&C Saatchi lands £100m global Etihad ad account
by Sara Kimberley
16 February 2012, 08:00AM
Etihad Airways, the international airline based in Abu Dhabi, has appointed M&C Saatchi Worldwide to handle its £100 million global advertising account.
Foster's hands Partridge a second series
Foster's hands Partridge a second series
by Gemma Charles
16 February 2012, 08:30AM
Heineken UK is set to air a new series of Mid Morning Matters with Alan Partridge through its Foster's comedy website.
Bacardi calls global Grey Goose vodka pitch
Bacardi calls global Grey Goose vodka pitch
by Anne Cassidy
16 February 2012, 08:00AM
Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising to push its premium positioning.
VisitBritain and VisitEngland review accounts
VisitBritain and VisitEngland review accounts
by Katherine Levy
16 February 2012, 08:00AM
Visit Britain, which last week announced plans for a £25 million global branding campaign, is looking for an agency to handle its social media business.
Nationwide launches Select credit card
Nationwide launches Select credit card
by Matthew Chapman
16 February 2012, 08:40AM
Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.
Weetabix picks 101 for Ready Break campaign
Weetabix picks 101 for Ready Break campaign
by Anne Cassidy
16 February 2012, 08:00AM
Weetabix has appointed 101 to create an advertising campaign for its Ready Brek brand.
Barclays prepares campaign for Pingit mobile payment app
Barclays prepares campaign for Pingit mobile payment app
by Alex Brownsell
16 February 2012, 08:55AM
Barclays is readying a marketing campaign to promote the launch of its Pingit app, which it claims is Europe's first person-to-person service for sending and receiving money using mobile phones.
Opinion
Russell Davies: The rise of curation platforms has great potential for brands
Russell Davies: The rise of curation platforms has great potential for brands
by Russell Davies, russell@russelldavies.com
16 February 2012, 08:00AM
I have to warn you. This week, I'm going to use one of the most egregious and abused terms of the past decade. I apologise, but it has to be done. I'm going to do it: I'm going to say "curation".
Russ Lidstone: Why encouraging failure isn't quite as daft as it sounds
Russ Lidstone: Why encouraging failure isn't quite as daft as it sounds
by Russ Lidstone
16 February 2012, 08:00AM
Many years ago in a "title-deciding" basketball game, with seconds left on the clock and our team one point down, the normally reliable sharp-shooting Lidstone missed a critical and game-deciding jump shot.
Intelligence
All About ... Magazine industry consolidation
All About ... Magazine industry consolidation
by Alasdair Reid
16 February 2012, 08:00AM
There have been many changes in the industry of late, Alasdair Reid finds.
Transparent Life: fusing our digital and physical selves
Transparent Life: fusing our digital and physical selves
by Mel Exon
16 February 2012, 12:08AM
As more personal data is digitally scraped, it's starting to change how we're seen in the real world. By Mel Exon
Also in the news
Non-sponsor Nike is brand most associated with Olympics
by Matthew Chapman, 15 February 2012, 01:06PM
C4's gypsy wedding ad prompts 56 complaints to ad watchdog
by Maisie McCabe, 15 February 2012, 12:15PM
News Corp brings in ex-Y&R chief exec for global brand partnerships role
by Loulla-Mae Eleftheriou-Smith, 15 February 2012, 05:00PM
Kellogg beats Diamond Foods to buy Pringles
by John Reynolds, 15 February 2012, 04:14PM
Latest Blog Entries
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