| Latest news | |  | | | | | Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday. | | |  | | | | | Stella Artois is shifting away from its 60s Continental-inspired advertising with the launch of a product-led marketing campaign intended to highlight its six centuries of Belgian brewing heritage. | | |  | | | | | Unilever is to align its worldwide digital activity for Sure deodorant, as it looks to put online at the heart of its marketing for the brand. | | |  | | | | | Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert starring David Beckham in his underpants. | | |  | | | | | RBS is to implement a new group marketing structure across its retail banking business, including the NatWest and RBS brands. | | |  | | | | | Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global campaign, in the first such initiative by the automotive marque. | | |  | | | | | Mark Chippendale, the former commercial director of CBS Outdoor, has been appointed as the UK managing director of barter company Active International, as managing director Dean Wilson steps up to chief executive. | | |  | | | | | With the launch of the Sunday edition of The Sun due this weekend, Media Week asked tabloid newspaper readers if they would buy the new red top and whether they thought it will be a success. | | | | | Opinion | |  | | | | | It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant. | | |  | | | | | Security concerns and confusion about which companies provide mobile payment services could hinder take-up, writes Suraya Randawa, director, Ipsos Loyalty. | | | | | Intelligence | |  | | | | | RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank | | |  | | | | | The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one? | | | | | | | Latest jobs | | | | | |  | | |
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