Thursday 16 February 2012

Media AM - Baughan takes MD role at Maxus, TV adspend healthy, Wigham promoted at OMD, Walker Media, ZenithOptimedia, Future

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Media AM Bulletin
 
 
 
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Nick Baughan: replaces Tim Irwin
Mindshare's Baughan takes Maxus MD role
Nick Batten, 16 February 2012

Maxus has appointed Mindshare's Nick Baughan as its managing director.

  
Euro 2012: should bolster TV adspend
TV adspend remains healthy despite economy concerns
Maisie McCabe, 16 February 2012

The TV advertising market is expected to be up by between 2-3...

  
Wigham: OMD Group's head of investment
Matthew Wigham promoted at OMD
Maisie McCabe, 16 February 2012

OMD Group has appointed Matthew Wigham, the head of investment at Manning...

  
Jon Horrocks: managing partner Walker Media.
Walker Media promotes Clive Record as it combines TV and digital display buying
Maisie McCabe, 16 February 2012

Walker Media, the M&C Saatchi-owned media agency, has combined its digital display...

  
Barry Lee: ZenithOptimedia's digital head will become Performics UK's managing director
ZenithOptimedia launches Performics UK
Katherine Levy, 16 February 2012

ZenithOptimedia is launching Performics, its global digital performance marketing arm, in the...

  
Daily Express: Northern & Shell titles are no longer members of the PCC
Proposals for financially penalising non PCC members could be illegal, report claims
John Reynolds, 16 February 2012

Proposals for financially penalising national newspaper groups that choose not to be...

  
T3 on iPad
Future claims nearly 15,000 monthly sales for T3 iPad edition
Nick Batten, 16 February 2012

Future has published independently audited figures claiming 14,223 average monthly sales for...

  
Sky Sports: Formula 1channel launches in March
Sky Sports to unleash major campaign for new F1 channel
Maisie McCabe, 16 February 2012

BSkyB is to support the March launch of its dedicated Sky Sports...

  
Lloyds TSB first to run ads on Skype mobile in UK
Lloyds TSB first to run ads on Skype mobile in UK
Sarah Shearman, 16 February 2012

Microsoft has started to sell ads on Skype's mobile app for the...

  
Hamish McLennan: joining News Corp
News Corp brings in ex-Y&R chief exec for global brand partnerships role
Loulla-Mae Eleftheriou-Smith, 15 February 2012

News Corporation has hired Hamish McLennan, until recently chairman and chief executive...

  
*   Also in the News
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My Media Week: Graham Duff
Hayley Pinkerfield, 15 February 2012
Andrew Miller backs Guardian's content to win
Ian Darby, 09 February 2012
My Media World: Simon Rees
Staff, 15 February 2012
PC: gone mad or just gone?
Euan Mackay, 03 February 2012
Think BR: The UK loves magazines, but circulations only tell part of the story
James Papworth, 16 February 2012
 
 
Blogs
Does success of The Artist support theory of mass intelligence?
Arif Durrani

Lord Patten: "It's a false dichotomy to say that the BBC must seek either to be popular or to be...

Hold on to your Pinterest…
Paul Armstrong

I've had a Pinterest account for a few months now, I logged in, saw how...

‘Diffusing innovation’ â€" in action, in the airport
Liz Ross Martyn

Targeting the tech-savvy In 1962 Everett Rogers's 'Diffusion of Innovations' defined individuals' adoption of...

The 10 rules of media email etiquette
Liam Mullins

Hello media land, happy Monday. Sorry for the absence the last couple of weeks. A...

The Beauty of Technology
David Brennan

Deloitte's TMT 2012 predictions are as intriguing as usual and show the beautiful randomness of digital evolution. Data is not...

Why all the fuss about social TV?
Rhys McLachlan

Social TV platforms don't appear to contribute to the thing they need most - great TV

“If you don’t get on this wagon now, you’re going to be left behind”
Sue Unerman

Which wagon now you're asking yourself. The truth wagon. Martin Lindstrom, author of Brandwashed...

What do you do about a problem like London Underground?
Maisie McCabe

When CBS Outdoor, creaking under the weight of a crippling billion-pound Tube deal, opted to...

 
 
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