The Wall > Amazon to follow Apple by opening high-street stores; listen to your social customers, not to Klout; five reasons why Japanese social media is HOT for brands

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Amazon to follow Apple with the opening of retail stores Polly Becker 07 February 2012, 3:15PM Amazon.com is to take a leaf out of Apple’s (e)book as the world’s largest online retailer looks set to open its first retail store in Seattle focusing on the Kindle. Like Apple’s hugely success and styling stores Amazon is going to use them to give a more hands on support and help to shoppers who are snapping up its e-reader Kindle products. Listen to your social customers, not to Klout Tom McCann 07 February 2012, 3:01PM I was recently asked to help someone I know promote their business product on my personal Facebook page. "Just post a link to our webstore" they enthusiastically suggested. I refused. One, because I didn't have any interest whatsoever in their product, nor did I think any of my friends would, and two, because it would look so utterly false and out-of-place on my profile that it wasn't worth the effort. I explained to this person that I very rarely, if ever, post status updates on Facebook. So if I was going to break that habit, I was certainly not going to do so in order to flog a bunch of crap; I'd just post some song lyrics or a cat picture or something like you're meant to. 5 Reasons why Japanese Social Media is now HOT for Brands Kana Morita 07 February 2012, 11:56AM Digitally, Japan is now more 'socially' integrated than ever. Now is the best time for western brands to promote themselves in the same way they do for other nations. Here are 5 reasons why. Social Snapshot: UK retail and social media (Part 1: Casual Outdoor Fashion) Jonny Rosemont 07 February 2012, 10:28AM This marks the inauguration of our sector-by-sector examination of how well businesses are really performing in terms of social media. With high street retailers closing down at an alarming rate, we felt the time was right to examine how some of the major players are performing in terms of social media. In the first of our snapshots, we look at the casual outdoor fashion sector, namely Fat Face, White Stuff, Joules, Superdry and Crew Clothing. Sign up using my Facebook or Twitter ID? Well, maybe I don't want to Sue Keogh 06 February 2012, 3:03PM How do you feel about being forced to use your Facebook or Twitter ID to sign up to new services? Only a phony would pay for followers and fans Lisa Devaney 06 February 2012, 10:43AM Would you buy your social media influence? If you are feeling lonely on Twitter, with only a handful of followers, or not feeling enough fans like you on Facebook, you could consider buying more friends. There are various services out there offering to get you thousands of fans with prices going up to $4,000 for 10,000 fans. Joey Barton says he's ready for jail over Terry Tweets @gordonmacmillan 06 February 2012, 9:15AM The Attorney General’s office is to investigate a series of tweets made by Twitter’s biggest Premiership footballer, Joey Barton, about the John Terry racism case. Over the weekend the Queens Park Rangers captain took to Twitter after Terry was stripped of his England captaincy on Friday in the wake of the coming court case that will deal with allegations that he racially abused Anton Ferdinand during a match at QPR last year. Majority of marketers see social media as a way to build brand awareness or reputation [infographic] Polly Becker 06 February 2012, 9:00AM As social networking has become ingrained in our lives, social sharing has become an incredibly valuable way for marketers to drive traffic, reach new customers, generate brand equity and ultimately increase sales. Getting the right online strategy for overseas sales Alex Wares 06 February 2012, 8:30AM It is often forgotten that many international consumer markets don't have the same level of e-retail sophistication as there is here in the UK. This has implications for the way in which international online consumers are targeted. Twitter launches Twitter for News @gordonmacmillan 03 February 2012, 2:55PM This should be useful Twitter has launched a new account that is dedicated to spotlighting some of the best practices and innovative uses of Twitter by journalists and newsrooms. Twitter says the account will focus on “innovative Twitter use across all types of news & journalism – not just breaking”. Interesting that it comes in a week when Twitter said that it wasn’t a media company. Latest jobs Digital Project Manager Recruiter Wireworks Salary Up to £30K depending on experience Location Right in the heart of Soho in London Community Manager - Digital Agency Recruiter The Blueprint Salary £25000 - £28000 per annum + package Location London Marketing Director Recruiter Magnuson Hotels Salary £50,000 - £59,999 annual Location South West London Search and Affiliate Marketing Manager Recruiter Everything Everywhere Salary Competitive + Bonus + Benefits Location London Digital Project Manager Recruiter Digital Gurus Salary £45000 - £55000 per annum Location London Brand Strategist Recruiter Gemini Search Salary £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders