| Latest news | |  | | | | | Apple's central role in mobile has been challenged this week, with Facebook, HTC, Sony, Samsung and Nokia among the brands taking aim at the company at the Mobile World Congress in Barcelona. | | |  | | | | | Angry Birds, the digital game, is set to become a physical attraction as the game's owner, Rovio, prepares to launch a branded theme park in Finland. | | |  | | | | | Homebase will roll out a fresh identity this March as part of a broader drive to promote the depth and style of its products. | | |  | | | | | The government is calling on brands to help shape its youth marketing strategy, aimed at preventing young people adopting 'risky behaviours'. | | |  | | | | | Reckitt Benckiser (RB) is looking to enhance the global digital presence of its Durex brand. | | |  | | | | | Unilever launched its latest TV campaign for Lynx Attract in the UK last night, based on "breaking news" of a worldwide epidemic of men and women being uncontrollably, sexually attracted to one another. | | |  | | | | | IPC Inspire's music magazine Uncut is rolling out its new look this week, after a year-long research process. | | |  | | | | | Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing. | | |  | | | | | American Express is using a six-part, branded-content series on Channel 4 to boost awareness of its 'Realise the potential' positioning. | | |  | | | | | Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US. | | |  | | | | | Glamour, the women's lifestyle magazine, has partnered with my-wardrobe.com to launch a competition to find Britain's best dressed couple, who will win £20,000. | | |  | | | | | News Corporation chairman and chief executive Rupert Murdoch has announced the debut Sunday edition of The Sun sold more than three million copies, tweeting an increased sales figure 3.26 million copies. | | | | | Opinion | |  | | | | | How will the market react to Google's recent changes to its AdMob platform, asks Andrew French, trading director, Somo. | | |  | | | | | Does the rise of emotive advertising reflect a more general cultural shift, asks Danny Turnbull, managing director, Gyro. | | | | | Intelligence | |  | | | | | Campaign budgets can be easily wasted unless you actively plan for synergy, according to new research from the Ehrenberg-Bass Institute and CNBC. | | |  | | | | | Marketing activity aimed at older women gamers needs to show an understanding of their concerns and preferences, writes Emily Hunt, research director, ICM Research. | | | | | | | Latest jobs | | | | | |  | | |
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