Wednesday, 22 February 2012

Breaking news from Brand Republic - The Sun on Sunday, Sainsbury's, Zoosk, Maplin, Nokia

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Latest news
NI ramps up support for Sun on Sunday as details drip out
NI ramps up support for Sun on Sunday as details drip out
by John Reynolds
22 February 2012, 09:02AM
Rupert Murdoch's News International is ramping up support for The Sun on Sunday with advertising across London's outdoor sites, while more details of the new tabloid have been disclosed in today's issue of The Sun.
Sainsbury's ad banned following rival's complaint
Sainsbury's ad banned following rival's complaint
by Daniel Farey-Jones
22 February 2012, 08:51AM
The advertising watchdog has banned a TV ad for Sainsbury's that claimed "right now at Sainsbury's ALL toys are half price", for being misleading as to whether it applied to its online store.
Dating site Zoosk seeks to attract couples
Dating site Zoosk seeks to attract couples
by Matthew Chapman
22 February 2012, 08:30AM
Zoosk, the online dating site, is revamping its strategy in an effort to cater for people who are already in relationships.
Maplin returns to TV for customer services push
Maplin returns to TV for customer services push
by Matthew Chapman
22 February 2012, 12:01AM
Maplin, the electronic goods retailer, is returning to television advertising for the first time in seven years to push its customer service credentials.
Nokia puts location-based services at heart of smartphone strategy
Nokia puts location-based services at heart of smartphone strategy
by Matt Chapman
22 February 2012, 08:00AM
The mobile handset manufacturer, once the market leader, is pouring fresh investment into its marketing in a drive to gain a foothold in the smartphone market.
BSkyB ad banned for misleading 'just for you' line
BSkyB ad banned for misleading 'just for you' line
by Loulla-Mae Eleftheriou-Smith
22 February 2012, 09:10AM
BSkyB has had an ad for its movie channels and broadband service banned by the Advertising Standards Authority (ASA) for misleading consumers, after the ad sparked more than 80 complaints.
Google bolsters finance site with real time LSE data
Google bolsters finance site with real time LSE data
by Sarah Shearman
22 February 2012, 09:10AM
Google has signed a deal with the London Stock Exchange (LSE), which will allow ordinary investors real-time access to company share prices.
Opinion
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
by Helen Edwards, PPA Business columnist of the year
22 February 2012, 12:00AM
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.
Think BR: Why we are all so over Innocent
Think BR: Why we are all so over Innocent
by Ben Branson
20 February 2012, 08:30AM
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
Intelligence
Sector Insight: Surface cleaning and care
Sector Insight: Surface cleaning and care
by Jane Bainbridge
22 February 2012, 09:14AM
There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.
Adwatch (Feb 22) top 20 recall: Totaljobs.com
Adwatch (Feb 22) top 20 recall: Totaljobs.com
by Neal Colyer, creative director, Quiet Storm
22 February 2012, 12:00AM
Ad's central character lacks charm and deflects focus from the brand's message
Also in the news
Halifax scales back choir in home insurance spot
by Sara Kimberley, 21 February 2012, 11:15AM
Associated Newspapers' £3m a year payments to TfL revealed
by Maisie McCabe, 21 February 2012, 03:50PM
Unilever appoints R/GA to global deodorant brief
by Matthew Chapman, 21 February 2012, 12:38PM
M&S brings discount Outlet offering online
by Matthew Chapman, 21 February 2012, 11:00AM
Grazia releases bespoke edition to celebrate London Fashion Week
by Nick Batten, 21 February 2012, 12:14PM
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