Monday 20 February 2012

Campaign Daily Fix - Martin Sorrell, GoCompare, Daily Diary, Plan UK, Brown-Forman

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Latest News
Sorrell says 'readers and advertisers will welcome The Sun on Sunday'
by Arif Durrani and John Reynolds,
20 February 2012, 12:43PM
Sorrell says 'readers and advertisers will welcome The Sun on Sunday'
WPP chief executive Martin Sorrell has thrown his considerable support behind Rupert Murdoch's plans to launch The Sun on Sunday this weekend.
GoCompare goes Looney is latest ad
by Sara Kimberley,
20 February 2012, 10:42AM
GoCompare goes Looney is latest ad
GoCompare, the price comparison site, has launched a Looney Tunes-style TV ad featuring The Three Little Pigs, The Big Bad Wolf and Bambi.
Daily Diary
20 February 2012, 11:05AM
Daily Diary
Teenage perma-tans, check; pineapple dress, check; meringue wedding dress complete with Christmas lights, check; the 'gypsier' ad to promote Channel 4's second series of 'My Big Fat Gypsy Wedding'; er.
Charity to run gender recognition outdoor ad
by Loulla-Mae Eleftheriou-Smith,
20 February 2012, 12:58PM
Charity to run gender recognition outdoor ad
Plan UK, the global children's charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls' freedom in developing countries.
Brave picks up el Jimador tequila
by Maisie McCabe,
20 February 2012, 09:10AM
Brave picks up el Jimador tequila
Brown-Forman, the US-based wine and spirits giant, has appointed Brave to the UK creative account for its el Jimador premium tequila following a competitive pitch.
Latest Work
Colman's 'John Bull' by Karmarama
17 February 2012, 10:03AM
Colman's 'John Bull' by Karmarama
Karmarama has created a TV spot for Colman's.
YouTube ' get into music' by Adam & Eve
17 February 2012, 10:25AM
YouTube ' get into music' by Adam & Eve
Google is boosting YouTube's marketing activity in the UK with advertising that focuses on the website's musical content.
Britvic and PepsiCo 'transform your patch' by AMV BBDO
17 February 2012, 10:48AM
Britvic and PepsiCo 'transform your patch' by AMV BBDO
Britvic and PepsiCo have teamed up with the urban regeneration charity Groundwork to transform outdoor spaces for the benefit of communities across the UK.
Fabergé 'the big egg hunt' by Fallon
17 February 2012, 11:32AM
Fabergé 'the big egg hunt' by Fallon
Giant eggs designed by the likes of Vivienne Westwood and the Chapman Brothers are being placed all over London for the Fabergé Big Egg Hunt.
California Lottery 'old prospector' by David & Goliath
17 February 2012, 01:43PM
California Lottery 'old prospector' by David & Goliath
The "old prospector" spot is part of an integrated campaign for the California Lottery's new Hot Streak scratchers game.
Also in the News
MPG Media Contacts appoints Darren Goldie to lead performance
by Maisie McCabe, 20 February 2012, 11:26AM
DCM hires Joe Evea as business development director
by Nick Batten, 20 February 2012, 10:20AM
Foster's Gold to get £7.5m marketing boost
by Gemma Charles, 20 February 2012, 09:01AM
Victoria Beckham champions 'Great' Britain fashion push
by Matthew Chapman, 20 February 2012, 08:50AM
Latest Blog Entries
1 to 1 Social CRM - why weren't we doing it last year?
suemaclure, 20 February 2012, 11:02AM
The Elevator Pitch
Jonathan Akwue, 16 February 2012, 2:02PM
DEDUCTIVE v INDUCTIVE REASONING
Dave Trott, 14 February 2012, 9:02AM
Everything begins with E
Steve Henry, 14 February 2012, 8:02AM
It's a book, dufus
Lolly and Nat, 13 February 2012, 2:02PM
Golly, some people read Blog's
MARTIN BOWLEY, 10 February 2012, 11:02PM
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