| Men are from Foursquare, Women are from Facebook | | Helen Nowicka | | 17 February 2012, 2:11PM |  Our fascination with the differences between men and women has spawned countless tv shows, hit songs, and bestselling books. And now we're starting to understand how gender also influences social media use.
| | | | Social media: what it means for market research | | Gaelle Normand | | 17 February 2012, 12:54PM | Traditionally, brands have turned to market researchers to find out more about what their customers and would-be customers want. This was the main way for them to access their customers. However, as social media channels have become better tailored to the needs of brands, with designated pages on Facebook and Google+ and Twitter feeds, direct communication channels have been opened up between brands, their customers and their would-be customers.
| | | | | | | What is the future of sharing? Study [infographic] | | @gordonmacmillan | | 16 February 2012, 3:08PM |  A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. Soon a lot more brands we join that small cadre.
| | | | | | | Research downgrades the importance of Facebook Sponsored Stories | | Peter Wood | | 16 February 2012, 10:14AM |  So I've had this inkling for a while. It goes a little something like this?
What your friends like does not have a massive impact on your purchasing decisions I know, I know? it's a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing world that people are hugely influenced by what their friends eat, wear, listen to and watch. Sponsored stories; the advertising function Facebook advertisers use to tell people what their friends have liked, is supposed to be hugely powerful to anyone who wants to believe it.
| | | | Facebook Timelines on the way for brands | | @gordonmacmillan | | 16 February 2012, 7:58AM |  We’ve already seen the odd brand unofficially experiment with Facebook’s new Timelines, but they due to become available officially for brands very shortly.
Currently the new Facebook Timeline is only available for Facebook users and we have all seen the transformative effect that can have on a page. It has turned Facebook pages from message boards into picture centric social scrapbooks, which stream a user’s life, suggesting brands could so some very smart and distinctive things with these new pages.
| | | | How TicketWeb coped with their weekend hacking | | Andrew Girdwood | | 15 February 2012, 4:37PM |  Suspicions where raised that TicketWeb had been hacked over the weekend when their mailings address emailed an instruction to update Adobe Acrobat Reader.
The email pointed to a 2012 branded Adobe.com address and routed clicks through a ticketmaster.com address. It was signed by Adobe Systems Incorporated with a Canadian address.
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