Monday 20 February 2012

Breaking news from Brand Republic - The Sun on Sunday, Foster's Gold, Victoria Beckham, ABCs

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Latest news
The Sun on Sunday to launch in six days
The Sun on Sunday to launch in six days
by Daniel Farey-Jones
20 February 2012, 08:01AM
The Sun on Sunday is to hit newsstands next weekend, with today's Sun trumpeting its arrival as a "momentous new dawn".
Sun on Sunday 'has potential to do massive numbers'
Sun on Sunday 'has potential to do massive numbers'
by John Reynolds
17 February 2012, 04:18PM
Rupert Murdoch's long-awaited confirmation that News International would be launching a Sunday edition of The Sun "very soon", will undoubtedly give the Sunday market the kick up the backside many observers believe it needs.
Foster's Gold to get £7.5m marketing boost
Foster's Gold to get £7.5m marketing boost
by Gemma Charles
20 February 2012, 09:01AM
Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities.
Victoria Beckham champions 'Great' Britain fashion push
Victoria Beckham champions 'Great' Britain fashion push
by Matthew Chapman
20 February 2012, 08:50AM
VisitBritain has signed up Victoria Beckham to its 'Great' marketing campaign, which draws attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn over the next four years.
A view from the top: Magazine leaders give their take on the ABCs
A view from the top: Magazine leaders give their take on the ABCs
by Arif Durrani
20 February 2012, 08:30AM
The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it rem...
Opinion
Think BR: Why we are all so over Innocent
Think BR: Why we are all so over Innocent
by Ben Branson
20 February 2012, 08:30AM
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant.
Think BR: Who's afraid of mobile payments?
Think BR: Who's afraid of mobile payments?
by Suraya Randawa
20 February 2012, 08:00AM
Security concerns and confusion about which companies provide mobile payment services could hinder take-up, writes Suraya Randawa, director, Ipsos Loyalty.
Intelligence
Brand barometer: High street banks, which is most prominent on the web?
Brand barometer: High street banks, which is most prominent on the web?
by Gemma Charles
17 February 2012, 08:00AM
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Weighing up Twitter's branded adventure
Weighing up Twitter's branded adventure
by Sarah Shearman
17 February 2012, 08:00AM
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?
Also in the news
VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign
by Loulla-Mae Eleftheriou-Smith, 17 February 2012, 01:25PM
Reckitt Benckiser's media chief Ian Hutchinson departs
by Sarah Shearman, 17 February 2012, 12:50PM
Momentum London hires Paul Slater as ECD
by Nick Batten, 17 February 2012, 12:38PM
Branson seeks to block BMI takeover by IAG
by Loulla-Mae Eleftheriou-Smith, 17 February 2012, 01:20PM
Channel 4 unveils Mad Bad Ad Show
by Sara Kimberley, 17 February 2012, 12:31PM
Latest Blog Entries
Sun on Sunday to launch on Sunday, big sales expected
@gordonmacmillan, 20 February 2012
Wendy's Genius brand partnership?
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Happy birthday George? No, not me!
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
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Murdoch tells staff Sun on Sunday will launch soon
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Derek Holder - a star is lost
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