Latest news | | | | | | The Sun on Sunday is to hit newsstands next weekend, with today's Sun trumpeting its arrival as a "momentous new dawn". | | | | | | | Rupert Murdoch's long-awaited confirmation that News International would be launching a Sunday edition of The Sun "very soon", will undoubtedly give the Sunday market the kick up the backside many observers believe it needs. | | | | | | | Heineken is putting further investment behind its Foster's Gold premium variant, with a £7.5m ad campaign that builds on the brand's "posh" qualities. | | | | | | | VisitBritain has signed up Victoria Beckham to its 'Great' marketing campaign, which draws attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn over the next four years. | | | | | | | The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it rem... | | | | Opinion | | | | | | It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior planner, Holmes & Marchant. | | | | | | | Security concerns and confusion about which companies provide mobile payment services could hinder take-up, writes Suraya Randawa, director, Ipsos Loyalty. | | | | Intelligence | | | | | | RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank | | | | | | | The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one? | | | | | | Latest jobs | | | | | | | |
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