Thursday, 23 February 2012

Breaking news from Brand Republic - Tiger Beer, Sun on Sunday, Radisson, Morrisons, M&C Saatchi

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Latest news
Tiger beer kicks off global advertising review
Tiger beer kicks off global advertising review
by Sara Kimberley
23 February 2012, 08:00AM
Asia Pacific Breweries is reviewing its global advertising arrangements for its Tiger Beer brand.
Sun rivals rally as super Sunday nears
Sun rivals rally as super Sunday nears
by Maisie McCabe
23 February 2012, 09:06AM
Trinity Mirror, Northern & Shell and Associated Newspapers have ramped up their marketing ahead of the Sun on Sunday launch, as media agencies predict News International's rivals could spend £7m before the end of March.
Agencies line up for Radisson ad brief
Agencies line up for Radisson ad brief
by Anne Cassidy
23 February 2012, 08:00AM
Radisson Hotels, the international chain, is on the hunt for an agency to handle its UK advertising business.
Morrisons ups fuel ante with 15p-off offer
Morrisons ups fuel ante with 15p-off offer
by Matthew Chapman
23 February 2012, 09:30AM
Morrisons has launched a national campaign today to promote its latest offer to customers of 15p off every litre of fuel if they spend £60 or more in-store.
M&C Saatchi hires Elspeth Lynn as executive creative director
M&C Saatchi hires Elspeth Lynn as executive creative director
by Sara Kimberley
23 February 2012, 08:00AM
M&C Saatchi UK has ended its long search for a group executive creative director with the appointment of Profero's Elspeth Lynn.
Rank Interactive calls £7m creative and media review
Rank Interactive calls £7m creative and media review
by Maisie McCabe
23 February 2012, 08:00AM
Rank Interactive, the betting group, is talking to agencies about its £7 million creative and media planning and buying accounts for online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos.
Kaspersky opens talks with ad agencies
Kaspersky opens talks with ad agencies
by Anne Cassidy
23 February 2012, 08:00AM
Kaspersky, the anti-virus software manufacturer, is conducting a review of its international advertising account.
Love Home Swap to ramp up marketing and partner with Mumsnet
Love Home Swap to ramp up marketing and partner with Mumsnet
by Loulla-Mae Eleftheriou-Smith
23 February 2012, 08:46AM
Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet.
Grand Marnier sponsors online celebrity cocktail-making show
Grand Marnier sponsors online celebrity cocktail-making show
by Gemma Charles
23 February 2012, 08:00AM
Grand Marnier has signed up to sponsor a digital mini-series that features celebrities, including TV presenters Donna Air and Natalie Pinkham, being taught how to make cocktails.
Opinion
Think BR: The fear of missing out
Think BR: The fear of missing out
by Dom Robertson
23 February 2012, 08:30AM
How can smart brands make the most of people's fear of missing out, asks Dom Robertson, managing director, RPM.
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
by Helen Edwards, PPA Business columnist of the year
22 February 2012, 12:00AM
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.
Intelligence
Consumers use social commerce to validate purchases with peers
Consumers use social commerce to validate purchases with peers
by Nicola Clark
23 February 2012, 08:00AM
Consumers are using social commerce applications to give their purchases the "validation of the crowd".
Sector Insight: Surface cleaning and care
Sector Insight: Surface cleaning and care
by Jane Bainbridge
22 February 2012, 09:14AM
There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.
Also in the news
Vogue iPad app to go monthly in September
by Daniel Farey-Jones, 22 February 2012, 12:45PM
More than half of UK businesses plot marketing budget increase
by Alex Brownsell, 22 February 2012, 12:40PM
Aegis to pay up to £228m to bulk up Isobar North America
by Daniel Farey-Jones, 22 February 2012, 02:42PM
Barclays Pingit app attracts 120,000 downloads in five days
by Sarah Shearman, 22 February 2012, 05:40PM
Latest Blog Entries
Sun on Sunday signs Nancy Dell'Olio and Toby Young
@gordonmacmillan, 23 February 2012
Sky at a crossroads?
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5 years on Twitter vs 7 months on Google+?which has netted me more followers?
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Engaging the senses
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Former New York Times CEO joins Fleishman-Hillard's board
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