Latest news | | | | | | Asia Pacific Breweries is reviewing its global advertising arrangements for its Tiger Beer brand. | | | | | | | Trinity Mirror, Northern & Shell and Associated Newspapers have ramped up their marketing ahead of the Sun on Sunday launch, as media agencies predict News International's rivals could spend £7m before the end of March. | | | | | | | Radisson Hotels, the international chain, is on the hunt for an agency to handle its UK advertising business. | | | | | | | Morrisons has launched a national campaign today to promote its latest offer to customers of 15p off every litre of fuel if they spend £60 or more in-store. | | | | | | | M&C Saatchi UK has ended its long search for a group executive creative director with the appointment of Profero's Elspeth Lynn. | | | | | | | Rank Interactive, the betting group, is talking to agencies about its £7 million creative and media planning and buying accounts for online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos. | | | | | | | Kaspersky, the anti-virus software manufacturer, is conducting a review of its international advertising account. | | | | | | | Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet. | | | | | | | Grand Marnier has signed up to sponsor a digital mini-series that features celebrities, including TV presenters Donna Air and Natalie Pinkham, being taught how to make cocktails. | | | | Opinion | | | | | | How can smart brands make the most of people's fear of missing out, asks Dom Robertson, managing director, RPM. | | | | | | | Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term. | | | | Intelligence | | | | | | Consumers are using social commerce applications to give their purchases the "validation of the crowd". | | | | | | | There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines. | | | | | | Latest jobs | | | | | | | |
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