Friday 17 February 2012

Campaign Daily Fix - Coca-Cola, Momentum Worldwide, Campaign Viral Chart, Mad Bad Ad Show, Publicis Groupe and Dentsu

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Latest News
Coca-Cola unveils global Olympic ads with Mark Ronson
by Loulla-Mae Eleftheriou-Smith,
17 February 2012, 09:16AM
Coca-Cola unveils global Olympic ads with Mark Ronson
Coca-Cola has launched its global Olympic ad campaign, 'Move To The Beat', which is fronted by music producer Mark Ronson and singer Katy B, and features a host of Olympic athletes.
Momentum London hires Paul Slater as ECD
by Nick Batten,
17 February 2012, 12:38PM
Momentum London hires Paul Slater as ECD
Integrated agency Momentum Worldwide has appointed Paul Slater, the executive creative director of its New York office, to the new role of ECD of Momentum London.
Campaign Viral Chart: Google's Valentine's doodle video is most shared
by Ben Hall,
17 February 2012, 10:56AM
Campaign Viral Chart: Google's Valentine's doodle video is most shared
Google's Valentine's Day animation is the most-shared ad this week, with more than 88,000 shares of the heart-warming cartoon in the past seven days.
Channel 4 unveils Mad Bad Ad Show
by Sara Kimberley,
17 February 2012, 12:31PM
Channel 4 unveils Mad Bad Ad Show
Channel 4 is airing 'The Mad Bad Ad Show' tonight (17 February) featuring Saatchi & Saatchi's executive creative director Kate Stanners and Xpert planning director Simon Robinson.
Publicis Groupe and Dentsu terminate strategic alliance
by Daniel Farey-Jones,
17 February 2012, 09:47AM
Publicis Groupe and Dentsu terminate strategic alliance
France's Publicis Groupe and Japanese advertising group Dentsu have terminated the strategic alliance they struck in 2002, with Publicis paying €644.4m (£534m) to buy back 9.3% of its shares owned by Dentsu.
Latest Work
French Connection 'spring/summer 2012' by 101
16 February 2012, 09:13AM
French Connection 'spring/summer 2012' by 101
French Connection, the clothing brand, has launched a campaign created by 101 to promote its spring/summer 2012 collection.
Walkers 'what's that flavour?' by AMV BBDO
16 February 2012, 11:12AM
Walkers 'what's that flavour?' by AMV BBDO
Gary Lineker, accompanied by The Wanted and The Only Way Is Essex's Joey Essex and Chloe Sims, encourages the British public to take part in Walkers' new campaign, "What's That Flavour?".
PlayStation 'the world is in play' by 180 Amsterdam
16 February 2012, 04:36PM
PlayStation 'the world is in play' by 180 Amsterdam
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam, to support the launch of its PlayStation Vita portable gaming device.
Coca-Cola 'move to the beat' by Mother
16 February 2012, 04:52PM
Coca-Cola 'move to the beat' by Mother
Coca Cola has launched its 'Move to the Beat' London 2012 Olympic Games campaign fronted by award-winning producer Mark Ronson.
Peta 'living with' by Matter
15 February 2012, 12:49PM
Peta 'living with' by Matter
Peta, the animal welfare group, has launched a Valentine's campaign with the tagline: "Boyfriend went vegan and knocked the bottom out of me."
Also in the News
Tributes paid to 'pivotal' IDM founder Derek Holder
by Daniel Farey-Jones, 16 February 2012, 04:25PM
Peer recommendations improve ad recall, research finds
by Gemma Charles, 17 February 2012, 11:30AM
Steve Bond leaves Posterscope UK
by Maisie McCabe, 17 February 2012, 11:08AM
Shazam appoints vice-president of European ad sales
by Matthew Chapman, 17 February 2012, 10:45AM
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