Friday, 24 February 2012

Breaking news from Brand Republic - MPG Media Contacts, Danny Brooke-Taylor, Vincent Kompany, Google, Campaign Viral Chart

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Latest news
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
by Maisie McCabe
24 February 2012, 09:50AM
Carnival Cruise Lines, the US cruise operator, has appointed MPG Media Contacts to its £8m UK media planning and buying account after a competitive pitch.
Danny Brooke-Taylor quits Dare
Danny Brooke-Taylor quits Dare
by Anne Cassidy
23 February 2012, 05:00PM
Danny Brooke-Taylor, Dare's joint executive creative director, has resigned from the agency.
Man City's Kompany hosts post-match interview on Facebook and Twitter
Man City's Kompany hosts post-match interview on Facebook and Twitter
by Sarah Shearman
24 February 2012, 09:03AM
Manchester City captain Vincent Kompany is choosing social media over TV to host a live post-match interview with fans, as part of the football club's digital drive.
Google tipped to install former UK chief to head Motorola Mobility
Google tipped to install former UK chief to head Motorola Mobility
by Sarah Shearman
24 February 2012, 09:20AM
Google is planning to replace Motorola Mobility chief executive Sanjay Jha with its own Dennis Woodside, who was formerly UK president of Google Americas after a spell in the UK, according to reports.
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
by Ben Hall
24 February 2012, 08:39AM
A Super Bowl ad for M&Ms has finally made it into first position following a two-week run in second place, while Ecotricity's collapsing cooling towers film has climbed into second place.
Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley
Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley
by Sarah Shearman
23 February 2012, 04:10PM
Brands are putting strong emphasis on social media but are forgetting that conversation without substance is "easily dismissed", according to Bruce Daisley, sales director at Twitter.
Two thirds of Brits express annoyance over mobile advertising
Two thirds of Brits express annoyance over mobile advertising
by Matthew Chapman
24 February 2012, 08:40AM
Almost two thirds of Brits (64%) said mobile phones were the most unacceptable device on which to receive unwanted advertising, according to research by YouGov.
MailOnline nears 100m 'unique browsers'
MailOnline nears 100m 'unique browsers'
by Arif Durrani
23 February 2012, 02:54PM
MailOnline, the ever-expanding website for the Daily Mail and Mail on Sunday newspapers, has today reported almost 100 million unique users worldwide for the first month of 2012.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
24 February 2012, 09:24AM
Mark Chippendale joins Active International and M&C Saatchi UK appoints Elspeth Lynn as group executive creative director in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Intelligence
Block out the hype and rethink gamification
Block out the hype and rethink gamification
by Joseph Kay
24 February 2012, 08:30AM
Game mechanics can help us to influence behaviour but only if they are used the right way, writes Joseph Kay, planner, LBi.
Brand barometer: Supermarkets, which one is most prominent online?
Brand barometer: Supermarkets, which one is most prominent online?
by Gemma Charles
24 February 2012, 08:00AM
Tesco has the highest share of voice while 20% of conversations about supermarkets concern the environment.
Opinion
Think BR: Google+ v Facebook - the real battle begins
Think BR: Google+ v Facebook - the real battle begins
by Tom Smith
24 February 2012, 08:00AM
New data indicates that Google can capitalise on Facebook fatigue and become a major player in social, writes Tom Smith, founder of GlobalWebIndex.
Think BR: Wired for sound
Think BR: Wired for sound
by Louise Brice
24 February 2012, 08:30AM
Biometric research shows just how effective sound can be at driving engagement with ads, writes Louise Brice, director at Ipsos ASI.
Also in the news
Saturday Sun cut to 50p to match Sunday edition
by Daniel Farey-Jones, 23 February 2012, 03:25PM
New Covent Garden Food competition hit by complaints
by John Reynolds, 23 February 2012, 12:53PM
M&C Saatchi hires Elspeth Lynn as executive creative director
by Sara Kimberley, 23 February 2012, 08:00AM
Tiger beer kicks off global advertising review
by Sara Kimberley, 23 February 2012, 08:00AM
Morrisons ups fuel ante with 15p-off offer
by Matthew Chapman, 23 February 2012, 09:30AM
Barclays Pingit app attracts 120,000 downloads in five days
by Sarah Shearman, 22 February 2012, 05:40PM
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