Wednesday, 29 February 2012

Marketing Daily - JOHN LEWIS SPECIAL: John Lewis' Craig Inglis on how to build on 'that' Christmas ad, hints about the next campaign, and music festival sponsorship. Plus interviews with Unilever's Keith Weed and Ryanair boss Michael O'Leary

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
Matthew Chapman,
29 February 2012
 

While the retailer faces an unpredictable year, its marketing director has several...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad
 
 
VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis
Ben Hall,
29 February 2012
 

John Lewis marketing director Craig Inglis says the brand is 'in the...

Craig Inglis, marketing director, John Lewis
 
 
John Lewis embarks on first music festival sponsorship
Matthew Chapman,
29 February 2012
 

John Lewis has signed up to be the headline sponsor for the...

Kew the Music: secures sponsorship from John Lewis
 
 
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
Keith Weed, chief marketing officer, Unilever,
29 February 2012
 

Unilever chief marketing officer Keith Weed is to outline his vision for...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
 
 
Ryanair boss O'Leary hits back at ASA 'idiots'
Loulla-Mae Eleftheriou-Smith,
29 February 2012
 

Ryanair chief executive Michael O'Leary has said he will not stop using...

Michael O'Leary: Ryanair's chief executive
 
 
Tesco launches virtual 3D fitting room
Ed Owen,
29 February 2012
 

Tesco is trialling a virtual 3D fitting room for its F&F clothing...

Tesco: trials virtual 3D fitting room service
 
 
Helen Edwards: Real value can come at a higher price
Helen Edwards, PPA, Business columnist of the year,
29 February 2012
 

We often assume 'value' means 'cheap', but brands such as Waitrose prosper...

Helen Edwards: Real value can come at a higher price
 
 
Getting to grips with the validation economy
Nicola Clark,
29 February 2012
 

'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use...

Getting to grips with the validation economy
 
 
My Secret Work Weapon: Read carefully: look for the rules and the value of words
Mike Hoban, chief marketing officer, Confused.com,
29 February 2012
 

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

My Secret Work Weapon: Read carefully: look for the rules and the value of words
 
 
 
Also in the News
 
Historic Twitter data opens to brands
Ed Owen,
29 February 2012
 
European regulators urge Google to delay privacy policy over legal doubts
Sarah Shearman,
29 February 2012
 
Thomas Cook streamlines affiliate marketing
Loulla-Mae Eleftheriou-Smith,
29 February 2012
 
Brands must meet the retail challenge
Lynsey Barber,
29 February 2012
 
Think with Google: How do I stay ahead of the digital pack?
Mark Howe Country sales director, Google UK,
29 February 2012
 
 
 
Blogs
 
 
Letting customers be part of the story
Neil Fox, TDA
 

If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
Jonathan Weeks
 

This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
Heather Westgate, TDA
 

The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
Chris Barraclough
 

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine’s Day 2012
Sookie Shuen
 

Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

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Account Manager, The Marketing Store £25,000-30,000 dependent on experience, Southwark, London

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Search (SEO) Manager - Market Leading Brand, Ad Lib £ Competitive, Dorset

Creative Director, Soap Recruitment £60000 - £90000 per annum + Bonus, West Midlands

Digital Creative Lead, Zebra People £70000 - £80000 per annum, City of London

Sales Executive - Online Lead Generation, round8 £20-25k + Uncapped Commission, Central London

URGENT - German Speaking Account Director - Needed for AMAZING Integrated Agency in London - £50,000k, Twist Recruitment up to £50,000k depending on experience, London

Editorial, Major Players £150 per day, London

Marketing Executive (Publishing), Media Contacts Up to £29,000 + benefits, London

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