| What is the future of sharing? Study [infographic] | | @gordonmacmillan | | 16 February 2012, 3:08PM |  A very good event this morning at London Social Media Week run by digital agency Beyond on the Future of Sharing. It presented research that is perfectly distilled here into a very decent infographic. The focus ws on what is being dubbed “frictionless sharing”, which with the introduction of Facebook OpenGraph we are seeing from brands like Spotify, Ticketmaster, AirBnB. Soon a lot more brands we join that small cadre.
| | | | | | | Research downgrades the importance of Facebook Sponsored Stories | | Peter Wood | | 16 February 2012, 10:14AM |  So I've had this inkling for a while. It goes a little something like this?
What your friends like does not have a massive impact on your purchasing decisions I know, I know? it's a hugely outspoken thing to say. After all, Facebook have dictated to everyone in the marketing world that people are hugely influenced by what their friends eat, wear, listen to and watch. Sponsored stories; the advertising function Facebook advertisers use to tell people what their friends have liked, is supposed to be hugely powerful to anyone who wants to believe it.
| | | | Facebook Timelines on the way for brands | | @gordonmacmillan | | 16 February 2012, 7:58AM |  We’ve already seen the odd brand unofficially experiment with Facebook’s new Timelines, but they due to become available officially for brands very shortly.
Currently the new Facebook Timeline is only available for Facebook users and we have all seen the transformative effect that can have on a page. It has turned Facebook pages from message boards into picture centric social scrapbooks, which stream a user’s life, suggesting brands could so some very smart and distinctive things with these new pages.
| | | | How TicketWeb coped with their weekend hacking | | Andrew Girdwood | | 15 February 2012, 4:37PM |  Suspicions where raised that TicketWeb had been hacked over the weekend when their mailings address emailed an instruction to update Adobe Acrobat Reader.
The email pointed to a 2012 branded Adobe.com address and routed clicks through a ticketmaster.com address. It was signed by Adobe Systems Incorporated with a Canadian address.
| | | | | | | | | | Why Google Plus matters for your search strategy | | Marc Blinder | | 15 February 2012, 10:53AM |  In a recent webinar for brands and agencies on the impact of Google Plus on search, we polled over 470 attendees to see how they're using the new(ish) network. Around 60 per cent of brands we polled have a page, but in very early stage. Around the same number thought it would impact their search strategy (and around 35 per cent didn't yet know enough about Google Plus to know how this impact would manifest itself).
| | | | When is Media not Media? When it's Social media | | @gordonmacmillan | | 15 February 2012, 10:27AM |  Interesting piece by Nick Bailey, a creative director at digital agency AKQA Amsterdam, on why he thinks social media isn’t really media at all.
He makes a lot of good points, but I think he is also wrong as he falls into the trap of trying to directly compared traditional media and social media and of course they are different in a great many ways.
| | | | Social Customer Service: the Top Ten Essentials | | Steve Richards | | 14 February 2012, 3:56PM |  Everyone's talking about social media and customer service. We've put together our top 10 things to do if you're getting into social customer service.
From listening effectively, to being properly resourced, responsive and ensuring that your social media is joined up with other parts of business. Any we've missed?
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