Thursday 16 February 2012

Campaign Daily Fix - Grey Goose, Etihad Airways, Ready Brek, VisitBritain and VisitEngland, TV adspend

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Latest News
Bacardi calls global Grey Goose vodka pitch
by Anne Cassidy,
16 February 2012, 08:00AM
Bacardi calls global Grey Goose vodka pitch
Grey Goose, the Bacardi-owned vodka brand, is looking for an agency to create global advertising to push its premium positioning.
M&C Saatchi lands £100m global Etihad ad account
by Sara Kimberley,
16 February 2012, 08:00AM
M&C Saatchi lands £100m global Etihad ad account
Etihad Airways, the international airline based in Abu Dhabi, has appointed M&C Saatchi Worldwide to handle its £100 million global advertising account.
Weetabix picks 101 for Ready Brek campaign
by Anne Cassidy,
16 February 2012, 08:00AM
Weetabix picks 101 for Ready Brek campaign
Weetabix has appointed 101 to create an advertising campaign for its Ready Brek brand.
Farm clients and staff join Inferno
by Sara Kimberley,
16 February 2012, 10:30AM
Farm clients and staff join Inferno
Cello is to close the doors of its ad agency Farm as it gears up to relaunch Leith London.
VisitBritain and VisitEngland review accounts
by Katherine Levy,
16 February 2012, 08:00AM
VisitBritain and VisitEngland review accounts
VisitBritain, which last week announced plans for a £25 million global branding campaign, is looking for an agency to handle its social media business.
TV adspend remains healthy despite economy concerns
by Maisie McCabe,
16 February 2012, 11:00AM
TV adspend remains healthy despite economy concerns
The TV advertising market is expected to be up by between 2-3 per cent in April, according to media agency sources.
Latest Work
BMW 'Olympic sponsorship' by Engine and Dare
15 February 2012, 02:50PM
BMW 'Olympic sponsorship' by Engine and Dare
The award-winning director of Senna, Asif Kapadia, has turned his hand to a documentary about the long-distance runner Steve Cram to support BMW's Olympic sponsorship.
MI6 'recruitment campaign' by M&C Saatchi
15 February 2012, 11:23AM
MI6 'recruitment campaign' by M&C Saatchi
M&C Saatchi has created a long-copy print campaign for MI6 to attract new recruits.
Target 'color changes everything' by Wieden & Kennedy New York
14 February 2012, 04:25PM
Target 'color changes everything' by Wieden & Kennedy New York
A new US spot for the American superstore Target shows a brightly dressed team bringing colour into shoppers' lives.
TD Ameritrade 'night vision' by Goodby, Silverstein & Partners
14 February 2012, 03:23PM
TD Ameritrade 'night vision' by Goodby, Silverstein & Partners
Goodby, Silverstein & Partners has created a new spot for TD Ameritrade, the web-based trading platform.
WDC Helsinki 'Kauko' by Hasan & Partners
13 February 2012, 04:24PM
WDC Helsinki 'Kauko' by Hasan & Partners
The Finnish advertising agency Hasan & Partners, along with the creative studio Perfect Fools, have devised the world's first internet-controlled, interactive café.
Also in the News
Lloyds TSB first to run ads on Skype mobile in UK
by Sarah Shearman, 16 February 2012, 11:40AM
Walker Media promotes Clive Record as it combines TV and digital display buying
by Maisie McCabe, 16 February 2012, 11:46AM
Sean Chambers named UK ECD at Razorfish
by Anne Cassidy, 16 February 2012, 11:05AM
Karmarama picks up Kerrygold brief
by Anne Cassidy, 16 February 2012, 11:10AM
APA calls police over claims of intimidation
by John Tylee, 16 February 2012, 11:00AM
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