Wednesday, 8 February 2012

Marketing Daily - Unilever shifts focus to word of mouth; Coca-Cola, Mothercare, Honda and Heineken

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Social brands: Unilever shifts focus from social media to word of mouth
Nicola Clark,
08 February 2012
 

Marketers are being urged to reappraise the value of fans and re-focus...

Unilever: shifts focus from social media to word of mouth
 
 
Coca-Cola to boost brand spend by up to $400m
Loulla-Mae Eleftheriou-Smith,
08 February 2012
 

Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of...

Coca-Cola: plans to invest $400m in brand-building initiatives
 
 
Helen Edwards: Who takes responsibility for a brand's past mistakes?
Helen Edwards,
08 February 2012
 

The International Olympic Committee's draconian policy toward corporate branding in Olympic venues...

Helen Edwards on brand jeopardy
 
 
RB commits £100m to building brands and 'powermarkets'
John Reynolds,
08 February 2012
 

Reckitt Benckiser has today committed to an additional £100m investment in brand...

Cillit Bang: Reckitt Benckiser 'powerbrand'
 
 
Simon Calver quits LoveFilm for Mothercare
Sarah Shearman,
08 February 2012
 

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the...

Simon Calver: joins Mothercare
 
 
Honda plots to overhaul customers' online journeys
Sarah Shearman,
08 February 2012
 

Honda is overhauling its digital presence in a bid to improve customers'...

Honda: this year's Super Bowl spot featuring Matthew Broderick
 
 
Heineken to feature James Bond in ads
Gemma Charles,
08 February 2012
 

Heineken is once again tying up with the James Bond franchise, in...

Daniel Craig: as James Bond in Quantum Of Solace
 
 
 
Also in the News
 
City Index to boost brand with integrated push
Matthew Chapman,
08 February 2012
 
 
 
Blogs
 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
Dickens doodle for Google â€" how much would you pay?
Mark Tomkins, TDA
 

Did you like today's Google doodle? It's a loving pictorial celebration of Mr Charles Dickens'...

 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
When is a tiger not a tiger?
Jonathan Weeks
 

In the past few weeks a letter sent to Sainsbury's Customer Service by a 3...

 
 
Is Twitter biting the hand that feeds it?
Chris Barraclough
 

A couple of things have happened recently that have put brands on Twitter under the spotlight. Firstly there was...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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