Thursday, 23 February 2012

Media AM - Sun rivals up their campaigns, STV, NI, Google, MEC, Nationwide, Rank Interactive, Carat, Emmerdale, Absolute, Bauer, MCHI, Grand Marnier

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Media AM Bulletin
 
 
 
*   Latest News
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Mail on Sunday: runs full-page ad in today's Metro
Sun rivals rally as super Sunday nears
Maisie McCabe, 23 February 2012

Trinity Mirror, Northern & Shell and Associated Newspapers have ramped up their...

  
Taggart: popular police series is an STV production
STV forecasts 4% TV ad revenue decline in Q1
Maisie McCabe, 23 February 2012

STV, the channel-three licensee in Scotland, has forecast its TV ad revenues...

  
Rupert Murdoch: announced the launch of the Sunday title while in London
NI invests £7m to back Sunday Sun
Katherine Levy, 23 February 2012

News International is understood to be spending £7 million on marketing activity...

  
Google: reportedly testing a pilot cable TV service in the US
Google to pilot cable TV service
Daniel Farey-Jones, 23 February 2012

Google looks set to enter the TV distribution arena in competition with...

  
Volvic: appointed MEC Interaction
MEC to lead digital strategy for Volvic
Maisie McCabe, 23 February 2012

Volvic, the Danone water brand, has appointed MEC Interaction to lead and...

  
Nationwide: in Coronation Street
Nationwide renews product placement deal
Maisie McCabe, 23 February 2012

Nationwide Building Society has signed a six-figure deal to renew its product...

  
Blue Square: agency talks
Rank Interactive calls £7m creative and media review
Maisie McCabe, 23 February 2012

Rank Interactive, the betting group, is talking to agencies about its £7...

  
iSmart: Carat won the business after a pitch
Carat lands £9m iSmart media task
Katherine Levy, 23 February 2012

ISmart Consumer Solutions, the company that helps consumers claim compensation from mis-sold...

  
Emmerdale: ITV soap to be sponsored by bet365bingo
Emmerdale signs bet365bingo
Nick Batten, 23 February 2012

Bet365bingo has signed a two-year, seven-figure deal to sponsor long-running soap 'Emmerdale'...

  
Absolute Radio and Bauer Media: win broadcasting rights for BT London Live
Absolute and Bauer win BT Live London broadcasting rights
Jeremy King, 23 February 2012

Absolute Radio and Bauer Media have joined forces to secure the broadcasting...

  
M/SIX: Bellis, Harris, Ware, Burley, Barnes, Stokes and Caulfield
MCHI rebrands as M/SIX and announces new positioning
Maisie McCabe, 23 February 2012

MCHI, the media agency joint venture between CHI & Partners and WPP,...

  
Intoxicology TV: Donna Air learns the art of cocktail making
Grand Marnier sponsors online celebrity cocktail-making show
Gemma Charles, 23 February 2012

Grand Marnier has signed up to sponsor a digital mini-series that features...

  
*   Also in the News
*
NI ramps up support for Sun on Sunday as details drip out
John Reynolds, 22 February 2012
Former men's mag execs launch digital lifestyle mag
Nick Batten, 22 February 2012
Virgin Media to interrupt Yeo Valley ad during Brit breaks
Ian Darby, 21 February 2012
BSkyB ad banned for misleading 'just for you' line
Loulla-Mae Eleftheriou-Smith, 22 February 2012
Google bolsters finance site with real time LSE data
Sarah Shearman, 22 February 2012
My Media Week: Jenny Biggam
Hayley Pinkerfield, 22 February 2012
My Media World: Mike Parker
Staff, 22 February 2012
VIDEO: Public reaction to The Sun on Sunday
Sarah Johnson, 21 February 2012
 
 
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