Marketing Daily - British Gas marketing director on 'building trust' in a hostile environment; plus Barclays, Foster's, O2, and BrewDog

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View in web browser View text-only version   Breaking news from Marketing February 2012   Latest News   VIDEO: British Gas must focus on "building trust" in bicentenial year, says Orr Ben Hall, 16 February 2012   British Gas marketing director Will Orr said the company must work on...     Barclays prepares campaign for Pingit mobile payment app Alex Brownsell, 16 February 2012   Barclays is readying a marketing campaign to promote the launch of its...     Foster's hands Partridge a second series Gemma Charles, 16 February 2012   Heineken UK is set to air a new series of Mid Morning...     O2 courts UK developers to find new uses for NFC Sarah Shearman, 16 February 2012   O2 is turning to the developer community to find new applications for...     Locog bows to demand to release ticketing info John Reynolds, 16 February 2012   London Olympic organisers are to provide a full breakdown of ticket sales...     Brand builder: BrewDog Gemma Charles, 16 February 2012   Will the brewer's upfront attitude work as well in its bars as...     Kellogg beats Diamond Foods to buy Pringles John Reynolds, 15 February 2012   Kellogg has beaten Diamond Foods in the race to buy Procter &...       Also in the News   VisitBritain embarks on global campaign to attract tourists beyond the Olympics Loulla-Mae Eleftheriou-Smith, 16 February 2012   Nationwide launches Select credit card Matthew Chapman, 16 February 2012   Lloyds TSB first to run ads on Skype mobile in UK Sarah Shearman, 16 February 2012       Blogs     Why we are all in debt to my late friend, Derek Holder Chris Barraclough   Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...     How to Fall in Love with your Marketing for Valentine’s Day 2012 Sookie Shuen   Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...     Bed-hopping is a no-brainer Heather Westgate   When the recession hit hard three years ago, some very influential marketers predicted that things...     Government champions direct marketing â€" £millions could be saved. Mark Tomkins, TDA   Direct marketing champions come in the most unlikely of guises. 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