Tuesday, 7 February 2012

Breaking news from Brand Republic - John Terry, BT, Brand 'police', Cravendale, McCain

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Latest news
Umbro sidelines John Terry from ad campaigns
Umbro sidelines John Terry from ad campaigns
by John Reynolds
07 February 2012, 08:30AM
Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John Terry left out of its marketing amid allegations of racism against him.
BT to sponsor 'London Live' Olympic entertainment events
BT to sponsor 'London Live' Olympic entertainment events
by Matthew Chapman
07 February 2012, 08:30AM
BT is to sponsor a series of live screenings and music concerts at Hyde Park, taking place under the 'London Live' banner, during this summer's Olympics.
Branding 'police' mask non-sponsor logos at Olympic venues
Branding 'police' mask non-sponsor logos at Olympic venues
by Rachel Barnes
07 February 2012, 08:30AM
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
Cravendale unveils The Muppets TV ad
Cravendale unveils The Muppets TV ad
by Sara Kimberley
07 February 2012, 09:16AM
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.
McCain cooks up potato-scented bus stop campaign
McCain cooks up potato-scented bus stop campaign
by Maisie McCabe
07 February 2012, 08:30AM
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus stops around the country as part of its £1.4m push for Ready Made Jackets.
Vimto shifts marketing spend with increased digital investment
Vimto shifts marketing spend with increased digital investment
by Sarah Shearman
07 February 2012, 08:30AM
Vimto is shifting its marketing spend from TV to digital, as the brand looks to capitalise on its growing online fan base.
Reebok set to relaunch controversial EasyTone shoes range
Reebok set to relaunch controversial EasyTone shoes range
by Sarah Shearman
07 February 2012, 08:30AM
Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.
Ex-Camelot commercial chief lands Diamond Jubilee post
Ex-Camelot commercial chief lands Diamond Jubilee post
by Gemma Charles
07 February 2012, 08:30AM
Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing role for the Queen's Thames Diamond Jubilee Pageant.
LateRooms.com livens up hotel offering with romance
LateRooms.com livens up hotel offering with romance
by Loulla-Mae Eleftheriou-Smith
07 February 2012, 08:53AM
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Jenny and Ben, and the strapline, "For your every need".
Opinion
Think BR: Facebook - Growing up is hard to do
Think BR: Facebook - Growing up is hard to do
by Bob Willott
06 February 2012, 08:45AM
With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay.
Charles Vallance: The web is stifling radicalism at a time when it is needed
Charles Vallance: The web is stifling radicalism at a time when it is needed
by Charles Vallance
02 February 2012, 12:00AM
It's all going on. Massive institutions have collapsed and many continue to wobble.
Intelligence
All Her Majesty's brands: 10 brands the Queen can't live without
by Staff
07 February 2012, 08:00AM
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
TfL's Chris Macleod on marketing's battle against Olympic gridlock
by Gemma Charles
03 February 2012, 01:00PM
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
PC - gone mad or just gone?
PC - gone mad or just gone?
by Euan Mackay
03 February 2012, 08:30AM
New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.
Also in the news
Warburtons parts company with marketing director Hayes
by John Reynolds, 06 February 2012, 04:14PM
Tribal DDB wins Guinness visitor attraction brief
by Sarah Shearman, 06 February 2012, 04:13PM
Wales sends anti-smoking message to car drivers
by Nick Batten, 06 February 2012, 03:30PM
Unilever personal care brands sponsor British Lotus F1 Team
by Loulla-Mae Eleftheriou-Smith, 06 February 2012, 01:40PM
O2 extends England rugby sponsorship for four years
by John Reynolds, 06 February 2012, 01:30PM
From the blogs
WHAT DOES EXPERT OPINION COST?
Dave Trott
07 February 2012, 9:02AM
What do you do about a problem like London Underground?
Maisie McCabe
07 February 2012, 8:30AM
The Super Bowl Ads - TV Sacks Social
Jonathan Akwue
07 February 2012, 3:40AM
H&M's brand partnership own goal
Chris J Reed
07 February 2012, 12:45AM
Crap advertising
ianbluechipmarketing
06 February 2012, 4:21PM
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