Wednesday, 8 February 2012

The Wall > The rise of visual journalism - why infographic thinking is not a fad; how to generate leads from social media - five tips; 10 of January's best online ads

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The rise of visual journalism - Why infographic thinking is not a fad
@gordonmacmillan
08 February 2012, 2:01PM

Interesting video interview here with designer Francesco Franchi, from Italy's Intelligence in Lifestyle magazine, who talks about “infographic thinking” and “visual” journalism”.

Franchi says that “visual” journalism” combines the graphic and narrative, which he describes as a “representation and an intereptation of reality to develop an idea”.

How to generate leads from social media - five tips
Sookie Shuen
08 February 2012, 1:45PM

Something big has happened to social media. In case you hadn't noticed, social media is big – and getting bigger all the time. What was once the domain of just a small number of people is now everyday currency in and outside of business. Facebook, Twitter, LinkedIn etc are now familiar channels for many of us.

Ten of the best online ads of January
James Grant
08 February 2012, 10:24AM

First up from January is Volkswagen's Super Bowl teaser campaign, The Dog Chorus. No wonder the Empire has gone to the dogs if this is all Darth Vader can muster to strike fear into the hearts of the rebels.

Sky News goes anti-social media with bans on retweeting others
@gordonmacmillan
08 February 2012, 9:27AM

The Twittersphere lit up last night as it was reported that Sky News was introducing a new social media policy that bans its journalists from retweeting non-Sky sources. Essentially the broadcaster that has done so much to establish its reputation in social news is taking an anti-social media approach.

Engaging social media users on loyalty
Emily Hunt
07 February 2012, 4:34PM
86% of adults in the UK belong to at least one loyalty programme, but how is it different for social media users? New ICM research uncovers just how online bargain-hunting isn't killing offline loyalty programmes.
Amazon to follow Apple with the opening of retail stores
Polly Becker
07 February 2012, 3:15PM

Amazon.com is to take a leaf out of Apple’s (e)book as the world’s largest online retailer looks set to open its first retail store in Seattle focusing on the Kindle.

Like Apple’s hugely success and styling stores Amazon is going to use them to give a more hands on support and help to shoppers who are snapping up its e-reader Kindle products.

Listen to your social customers, not to Klout
Tom McCann
07 February 2012, 3:01PM

I was recently asked to help someone I know promote their business product on my personal Facebook page. "Just post a link to our webstore" they enthusiastically suggested. I refused. One, because I didn't have any interest whatsoever in their product, nor did I think any of my friends would, and two, because it would look so utterly false and out-of-place on my profile that it wasn't worth the effort. I explained to this person that I very rarely, if ever, post status updates on Facebook. So if I was going to break that habit, I was certainly not going to do so in order to flog a bunch of crap; I'd just post some song lyrics or a cat picture or something like you're meant to.

5 Reasons why Japanese Social Media is now HOT for Brands
Kana Morita
07 February 2012, 11:56AM

Digitally, Japan is now more 'socially' integrated than ever. Now is the best time for western brands to promote themselves in the same way they do for other nations. Here are 5 reasons why.

Social Snapshot: UK retail and social media (Part 1: Casual Outdoor Fashion)
Jonny Rosemont
07 February 2012, 10:28AM

This marks the inauguration of our sector-by-sector examination of how well businesses are really performing in terms of social media.

With high street retailers closing down at an alarming rate, we felt the time was right to examine how some of the major players are performing in terms of social media. In the first of our snapshots, we look at the casual outdoor fashion sector, namely Fat Face, White Stuff, Joules, Superdry and Crew Clothing.

Sign up using my Facebook or Twitter ID? Well, maybe I don't want to
Sue Keogh
06 February 2012, 3:03PM
How do you feel about being forced to use your Facebook or Twitter ID to sign up to new services?
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