Friday, 24 February 2012

Campaign Daily Fix - Suzuki, Dare, Huawei, Paddy Power, Daily Diary, Carnival Cruise Lines, Campaign Viral Chart, Reckitt Benckiser

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Latest News
Suzuki appoints the7stars to £6m media account
by Maisie McCabe,
24 February 2012, 12:55PM
Suzuki appoints the7stars to £6m media account
Suzuki, the Japanese car and motorcycle marque, has appointed the independent media agency the7stars to its £6m media and planning account.
Danny Brooke-Taylor quits Dare
by Anne Cassidy,
23 February 2012, 05:00PM
Danny Brooke-Taylor quits Dare
Danny Brooke-Taylor, Dare's joint executive creative director, has resigned from the agency.
Huawei appoints BBH to its global advertising
by Anne Cassidy,
24 February 2012, 10:07AM
Huawei appoints BBH to its global advertising
Huawei, the Chinese telecoms company, has appointed Bartle Bogle Hegarty as its global advertising agency for its devices business unit, following a pitch.
Paddy Power attempts to move on from transgender storm with chav ad
by Matthew Chapman,
24 February 2012, 11:16AM
Paddy Power attempts to move on from transgender storm with chav ad
Paddy Power is attempting to counter the backlash it has received from the transgender community by rolling out a YouTube ad about "chavs" that is attracting a more positive reaction from viewers and 10 times more "likes" than "dislikes".
Daily Diary
24 February 2012, 12:19PM
Daily Diary
If you ever you thought you would never be able to watch a Webuyanycar.com ad without suffering from Tinnitus or believed GoCompare's Gio Campario would never shut up, this could be music to your ears.
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
by Maisie McCabe,
24 February 2012, 09:50AM
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
Carnival Cruise Lines, the US cruise operator, has appointed MPG Media Contacts to its £8m UK media planning and buying account after a competitive pitch.
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
by Ben Hall,
24 February 2012, 08:39AM
Campaign Viral Chart: M&Ms Super Bowl climbs to top spot
A Super Bowl ad for M&Ms has finally made it into first position following a two-week run in second place, while Ecotricity's collapsing cooling towers film has climbed into second place.
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
by Loulla-Mae Eleftheriou-Smith,
24 February 2012, 12:30PM
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
Reckitt Benckiser (RB) is launching a £3.5m marketing campaign next week to support Finish Quantum, the latest product for its dishwasher brand Finish.
Latest Work
PlayStation Vita 'my world in play' by Drum
22 February 2012, 09:30AM
PlayStation Vita 'my world in play' by Drum
Drum has created a film for PlayStation Vita in the UK starring the hip-hop act Rizzle Kicks.
Lactofree 'listen up hedgehogs' by Wieden & Kennedy
22 February 2012, 09:59AM
Lactofree 'listen up hedgehogs' by Wieden & Kennedy
Wieden & Kennedy has created a spot for Lactofree that breaks during Coronation Street today (Thursday).
Halifax 'furry hero' by Adam & Eve
21 February 2012, 02:05PM
Halifax 'furry hero' by Adam & Eve
Adam & Eve has created an ad for Halifax's home insurance offering.
Carling Chrome 'anticipation' by VCCP Blue
20 February 2012, 02:31PM
Carling Chrome 'anticipation' by VCCP Blue
The first TV ad for Carling Chrome, the new premium lager from Molson Coors, launches today (21 February), during the Brit Awards, as part of a £7 million marketing campaign.
Also in the News
Google to pilot cable TV service
by Daniel Farey-Jones, 23 February 2012, 09:54AM
Price war breaks out as Sun on Sunday rivals slash cover prices
by Mark Banham, 24 February 2012, 11:51AM
T-Mobile, O2 and Vodafone targeted by anti-Sun campaign
by Maisie McCabe, 24 February 2012, 10:41AM
Two thirds of Brits express annoyance over mobile advertising
by Matthew Chapman, 24 February 2012, 08:40AM
Brand barometer: Social media performance of Mercedes-Benz
by Gemma Charles, 24 February 2012, 08:00AM
Latest Blog Entries
Whose going to pay to watch football ?
MARTIN BOWLEY, 23 February 2012, 7:02AM
Engaging the senses
Tara Beard-Knowland, 22 February 2012, 3:02PM
A recession survival guide
Chris Ingram, 21 February 2012, 5:02PM
WIN-WIN MARKETING
Dave Trott, 21 February 2012, 8:02AM
1 to 1 Social CRM - why weren't we doing it last year?
suemaclure, 20 February 2012, 11:02AM
The Elevator Pitch
Jonathan Akwue, 16 February 2012, 2:02PM
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